Contents:

Baby Care in Brazil Euromonitor International May 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Baby Care by Category: Value 2005-2010 Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010 Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010 Table 4 Baby Care Company Shares 2006-2010 Table 5 Baby Care Brand Shares by GBN 2007-2010 Table 6 Baby Skin Care Brand Shares by GBN 2007-2010 Table 7 Baby Sun Care Brand Shares by GBN 2007-2010 Table 8 Forecast Sales of Baby Care by Category: Value 2010-2015 Table 9 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015 Table 10 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015 Avon Cosméticos Ltda in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 1 Avon Cosméticos Ltda: Key Facts Summary 2 Avon Cosméticos Ltda: Operational Indicators Company Background Production Summary 3 Avon Cosméticos Ltda: Production Statistics 2010 Competitive Positioning Summary 4 Avon Cosméticos Ltda: Competitive Position 2010 Belocap Produtos Capilares Ltda in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 5 Belocap Produtos Capilares Ltda: Key Facts Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators Company Background Production Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2010 Competitive Positioning Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2010 Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators Company Background Chart 1 Botica Comercial Farmacêutica Ltda in São Paulo Internet Strategy Competitive Positioning Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2010 Colgate-Palmolive Indústria E Comércio Ltda in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts Company Background Production Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2010 Competitive Positioning Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2010 Hypermarcas SA in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 15 Hypermarcas SA: Key Facts Summary 16 Hypermarcas SA: Operational Indicators Company Background Production Competitive Positioning Summary 17 Hypermarcas SA: Competitive Position 2010 Natura Cosméticos SA in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 18 Natura Cosméticos SA: Key Facts Summary 19 Natura Cosméticos SA: Operational Indicators Company Background Production Summary 20 Natura Cosméticos SA: Production Statistics 2010 Competitive Positioning Summary 21 Natura Cosméticos SA: Competitive Position 2010 Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 22 Procter & Gamble do Brasil SA: Key Facts Company Background Production Summary 23 Procter & Gamble do Brasil SA: Production Statistics 2010 Competitive Positioning Summary 24 Procter & Gamble do Brasil SA: Competitive Position 2010 Unilever Brasil Ltda in Beauty and Personal Care (brazil) Strategic Direction Key Facts Summary 25 Unilever Brasil Ltda: Key Facts Summary 26 Unilever Brasil Ltda: Operational Indicators Company Background Competitive Positioning Summary 27 Unilever Brasil Ltda: Competitive Position 2010 Executive Summary Brazilians Continue To Spend on Beauty and Personal Care Products the Largest Local Specialist Moves To Direct Selling Natura, Procter & Gamble and Botica/o Boticário Increase Their Market Share Large Direct Selling and Beauty Specialist Retailers Channels Characterise Bpc Positive Growth Is Expected Over the 2010-2015 Period Key Trends and Developments Competitive Environment Drugstores Continue To Increase Market Share in Beauty and Personal Care Multinationals Show An Interest in Entering/reinforcing Their Positions in Brazil Leading Players Expand Distribution Centres in View of Future Market Growth Lower-income Earners Remain Key Consumers of Bpc Market Data Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010 Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010 Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010 Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010 Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010 Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010 Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010 Table 18 Penetration of Private Label by Category 2005-2010 Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010 Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010 Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015 Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015 Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015 Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015 Definitions Summary 28 Research Sources

Summary:

Cosmetics And Toiletries in Brazil Executive summary Economic growth and higher levels of income drive strong performance The market for cosmetics and toiletries demonstrated a robust performance between 2002 and 2007, with double-digit annual growth, outperforming annual GDP growth by a factor of four over the period. Brazil confirmed its third position in the global market in total value terms, behind only the US and Japan. Beyond Brazil’s large population of 192 million (as of 1 January 2007) and its increasingly noticeable consumer propensity to spend heavily on cosmetics and toiletries products, factors such as recent sustained economic growth and rising purchasing power, particularly among consumers in the lower C and D socioeconomic groups, have underpinned this strong performance. Natura shows moderate performance whilst Avon takes the opportunity to gain ground Natura’s saw a decline in share in 2007, due to a lack of innovative new products, tough competition from Avon and pressure to improve margins from stockholders. However, the company is rethinking its strategic plan for the next few years, whilst continuing to pursue its mid-to-long term strategy of international expansion. Avon, meanwhile, has invested heavily in its Brazilian subsidiary, which held third position in value terms in 2007. Multinationals increase spending on advertising Product innovations coupled with intense advertising campaigns have been the main strategies adopted by top five companies in the cosmetics and toiletries market. Unilever, Procter & Gamble and Colgate-Palmolive have concentrated their marketing efforts on the key sectors of hair care, oral hygiene and deodorants, while Natura and Avon continued to focus on fragrances, skin care and colour cosmetics. Avon’s strategy to use Brazilian television stars to endorse its products has proven effective, and other manufacturers are likely to follow suit. Pharmacies/drugstores the most dynamic store-based channel Pharmacies/drugstores are expected to register the most dynamic performance in cosmetics and toiletries retailing over the forecast period. Fierce competition in this channel is set to boost investment in a wide assortment of products and services to increase sales, with retailers working hard to cultivate customer loyalty. Growth should be supported by several factors Sales of cosmetics and toiletries are expected to see substantial growth between 2007 and 2012. Among the most important factors that will contribute to a strong performance over the forecast period are new product development, aggressive advertising campaigns and increasing disposable incomes, allied to a continuing propensity to spend on cosmetics and toiletries products, a young population and an increasing number of women working outside the home.

Companies Mentioned

- AVON COSMéTICOS LTDA - BELOCAP PRODUTOS CAPILARES LTDA - BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - BOTICA COMERCIAL FARMACêUTICA LTDA - COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - JOHNSON & JOHNSON INDUSTRIAL LTDA - NATURA COSMéTICOS SA - NIASI SA - PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - PROCTER & GAMBLE DO BRASIL SA - UNILEVER BRASIL LTDA