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Baby Care in China
Euromonitor International, June 2011, Pages: 45
Baby care benefited from two major long-term factors at the end of the review period. The most significant factor was China’s one child policy, which restricts many couples to a single child. The policy has been in place since 1978 and particularly focuses on married urban couples, with the government estimating that around 36% of Chinese are impacted. This resulted in a distinctive family structure in China with four grandparents, two parents and one child. In turn, this structure results in...
The Baby Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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