Bottled Water in Greece

Euromonitor International, July 2012, Pages: 39

Bottled water is considered a commodity in many parts of Greece, specifically in the many areas of the country where the tap water is not potable. For this reason, many consumers are forced to purchase bottled water for every day home usage. Many Greek consumers are becoming increasingly price-sensitive and, in addition, the majority of Greeks fail to perceive any major difference between the various brands of bottled water. On top of this, the high temperatures in Greece during summer make the...

Euromonitor International's Bottled Water in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN GREECE
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2006-2011
Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 6 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 7 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 8 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Epirotiki Bottling Co SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Epirotiki Bottling Co SA: Key Facts
Summary 2 Epirotiki Bottling Co SA: Operational Indicators
Company Background
Production
Summary 3 Epirotiki Bottling Co SA: Production Sites 2011
Competitive Positioning
Summary 4 Epirotiki Bottling Co SA: Competitive Position 2011
Souroti SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 5 Souroti SA: Key Facts
Summary 6 Souroti SA: Operational Indicators
Company Background
Production
Summary 7 Souroti SA: Production Statistics 2010
Competitive Positioning
Summary 8 Souroti SA: Competitive Position 2011
Executive Summary
Shrinking Disposable Incomes Lead To Changes in Consumer Behaviour
Tax Hikes Lead To Rising Unit Prices
the Penetration of Private Label Continues To Increase in Most Categories
Grocery Retail Channels Outperform Foodservice Channels in Soft Drinks in 2011
Gloomy Forecasts for Soft Drinks in Greece
Key Trends and Developments
Turbulent Economic Conditions Hinder Growth
Vat Hikes Expected To Have A Dramatic Impact on Sales of Soft Drinks
Reduced Footfall in On-trade Establishments Leads To A Decline in On-trade Sales
Health and Wellness Trends Shape Consumer Preferences of Soft Drinks
2011: A Year of Special Offers and Promotions
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Greece
Trends
Category Data
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 9 Research Sources

Above average growth for 2005
In 2005, soft drinks experienced a significant rate of growth of 4% in off-trade volume terms. An increase in tourist arrivals and good weather conditions boosted sales. In addition, the new healthy dietary standards adopted by many consumers and modern intense lifestyles grew soft drinks consumption in 2005.

Growth mainly came from fruit/vegetable juice, bottled water and functional drinks, which introduced a number of new and innovative products and packages and showed impressive rates of growth during 2005. Carbonates, while it leads in terms of sales size, saw a slight decrease in off-trade volume, however, as consumers turned towards to other soft drinks.

Companies Mentioned Include:
- Coca-Cola HBC SA
- PepsiCo IVI SA
- Hitos Co SA
- Nestlé Hellas SA
- Epirotiki Bottling Co SA
- Epko SA
- Delta Dairy SA
- EVGA Hellenic Milk Industry SA
- Anaptxiaki Kritis SA
- Vothilia SA
- EPSA SA
- Votomos SA
- Pepsi-Lipton International
- Souroti SA
- Loux-Maraflekas SA
- Katsamakis - Nodriotakis SA
- Delfoi SA
- Bioxum SA
- Mevgal Macedonian Milk Industry SA
- Papoutsanis SA, PD
- Anagnostakis Gerani SA
- Aspis SA
- Red Bull Hellas
- Taygetos SA
- Olympos Dairy Company Larisis SA
- Florina A Honeos SA
- IBS SA
- Dorna Hellas SA

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