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Carbonates in Italy
Euromonitor International, March 2010, Pages: 59
The demand for healthier beverages continued to hit carbonates in Italy, although total volume sales remained stable in 2009. In trying to lead healthier lifestyles, Italian consumers are drifting away from products that contain high levels of sugar and artificial additives. This trend has had a negative impact on sales of carbonates. As a result, low calorie offerings, particularly low calorie cola carbonates and low calorie orange carbonates grew in popularity.
The Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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