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Concentrates in Greece
Euromonitor International, April 2011, Pages: 29
Concentrates offers limited appeal to Greek consumers. Furthermore, the relatively small sales volumes and limited growth potential cause many large manufacturers to show minimal interest in this area. Maturity, lack of innovation, and high competition from other soft drinks types as well as cheaper, primarily private label products, are the main reasons for the bad performance of the category. The expansion of discounters further contributed to the decline in sales of branded products, given...
The Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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