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Concentrates in Greece

Description:
Concentrates is a soft drinks category with very limited growth potential in Greece and in 2015 this was confirmed by the fact that the category continued to generate negative growth despite some investment by Elais Unilever Hellas during the review period.

These Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
CONCENTRATES IN GREECE

February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 6 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 9 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 10 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 11 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 12 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 13 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 14 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 15 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Executive Summary
Political Developments Result To Losses
Out-of-home Soft Drink Consumption Declines Dramatically
Domestic Players Benefit From the Rising Solidarity Among the Greek Population
Rtd Coffee Under the Spotlight of New Product Developments
Economic Prospects Remain Gloomy for Greece, Hindering Soft Drinks Sales Growth
Key Trends and Developments
Political Developments Result in Declining Sales of Soft Drinks
Capital Controls Complicate Trading Processes
Domestic Brands and Companies Outperform Multinational Rivals
Supermarkets Gain Share in the Retail Distribution of Soft Drinks at the Expense of On-trade and Impulse Channels
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 42 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Greece
Sources
Summary 1 Research Sources
 
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