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Concentrates in Greece

Description:
Maturity is the key obstacle to further growth in concentrates in Greece. No major developments took place in concentrates in Greece in 2011 and this was one of the major reasons behind the ongoing total volume declines being recorded in the category as the consumer base for concentrates continues shrinking.

Euromonitor International's Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
CONCENTRATES IN GREECE
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 8 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 9 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 10 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 11 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 12 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 13 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 14 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 15 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Executive Summary
Shrinking Disposable Incomes Lead To Changes in Consumer Behaviour
Tax Hikes Lead To Rising Unit Prices
the Penetration of Private Label Continues To Increase in Most Categories
Grocery Retail Channels Outperform Foodservice Channels in Soft Drinks in 2011
Gloomy Forecasts for Soft Drinks in Greece
Key Trends and Developments
Turbulent Economic Conditions Hinder Growth
Vat Hikes Expected To Have A Dramatic Impact on Sales of Soft Drinks
Reduced Footfall in On-trade Establishments Leads To A Decline in On-trade Sales
Health and Wellness Trends Shape Consumer Preferences of Soft Drinks
2011: A Year of Special Offers and Promotions
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 40 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 41 Penetration of Private Label by Category by Value 2006-2011
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Greece
Trends
Category Data
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 54 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 58 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 1 Research Sources
 
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