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Depilatories in Italy
Euromonitor International, June 2011, Pages: 26
With Italians becoming more time-pressed while balancing longer working hours and family responsibilities, consumers sought out depilatories that were quick or easy to apply. New product developments in hair removers/bleaches featured the benefit of convenience as a point of differentiation, although in 2010 these products did not compete strongly against women’s razors and blades, with the latter products being preferred for their efficiency and reliability. Demand for depilatories was also...
The Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Depilatories market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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