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Fragrances in Colombia
Euromonitor International, June 2011, Pages: 38
Direct selling companies invested heavily in launching new fragrances during 2010, in a struggle to position themselves amongst consumers. Women’s fragrances was the most dynamic with stronger advertising on TV, and bottles with sophisticated and luxury designs were important to contribute to position the brands as high-end.
The Fragrances in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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