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Fruit/Vegetable Juice in Greece
Euromonitor International, April 2011, Pages: 32
Polarisation is the key trend in the fruit/vegetable juice. On the one hand, the share of private label and cheaper products is increasing rapidly as financially struggling consumers opt for the cheapest option, while at the same time the share of functional and premium products is not as affected as would have been expected given the economic downturn, yet having an appeal only to a niche consumer base, primarily composed of 30+ single urban professionals.
The Fruit/Vegetable Juice in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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