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Functional Drinks in Hong Kong, China
Euromonitor International, May 2010, Pages: 34
Increasing health awareness and strong promotion from the HKSAR government to encourage citizens to participate in sport helped pushed the growth of sports drinks in 2009. In addition, gym membership prices fell in 2009, in part due to the recession, which saw consumers tightening their purse strings. Therefore, with more people engaging in sport, sports drinks posted the best performance in 2009.
The Functional Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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