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Functional Drinks in Italy
Euromonitor International, March 2010, Pages: 56
Total volume sales remained stable in 2009, in line with the economic downturn. Reduced disposable income and low consumer confidence forced consumers to cut back on their spending in terms of perceived non-essential items, including functional drinks. Economic concerns also forced consumers to visit foodservice outlets less often and/or to reduce their on-trade spending. Off-trade volume growth could not counterbalance the decline in on-trade sales, and the trend of new products launches was...
The Functional Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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