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Hair Care in Austria


Description: The Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: shampoo, 2-in-1 products, conditioners, styling agents, perms and relaxants, colourants, salon hair care, hair care . Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop


Contents: Hair Care in Austria
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Value Sales Slow in 2008 Compared With the Previous Year
Men's Grooming Products and Natural Ingredients Shape the Market
the Market Remains Dominated by Beiersdorf and L'Oréal Österreich
Concentration of Cosmetics and Toiletries Retailers Increases
Forecast for Cosmetics and Toiletries Is Cautiously Optimistic
Key Trends and Developments
Economic Slump Hits Austria
the Population Continues To Grow, Albeit That It Is Getting Older
Polarisation of the Market
the Organic and Natural Trend Continues To Grow in Austria
Parapharmacies/drugstores Still Growing Strongly
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Ballograf Bic Austria GmbH
Strategic Direction
Key Facts
Summary 2 Ballograf Bic Austria GmbH: Key Facts
Summary 3 Ballograf Bic Austria GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Ballograf Bic Austria GmbH: Competitive Position 2008
Cosmopolitan Cosmetics GmbH
Strategic Direction
Key Facts
Summary 5 Cosmopolitan Cosmetics Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Cosmopolitan Cosmetics GmbH: Competitive Position 2008
Gebro Pharma GmbH
Strategic Direction
Key Facts
Summary 7 Gebro Pharma GmbH: Key Facts
Summary 8 Gebro Pharma GmbH: Operational Indicators
Company Background
Production
Summary 9 Gebro Pharma GmbH: Production Statistics 2007
Competitive Positioning
Summary 10 Gebro Pharma GmbH: Competitive Position 2008
Reckitt Benckiser Austria GmbH
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Reckitt Benckiser Austria GmbH: Competitive Position 2008
Wella-österreich Interkosmetik GmbH
Strategic Direction
Key Facts
Summary 13 Wella-Österreich Interkosmetik GmbH: Key Facts
Summary 14 Wella-Österreich Interkosmetik GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Wella-Österreich Interkosmetik GmbH: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Hair Care by Subsector: Value 2003-2008
Table 16 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 17 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 19 Hair Care Company Shares by Retail Value 2004-2008
Table 20 Hair Care Brand Shares by Retail Value 2005-2008
Table 21 Styling Agents Brand Shares by Retail Value 2005-2008
Table 22 Colourants Brand Shares by Retail Value 2005-2008
Table 23 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 24 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 25 Hair Care Premium Brand Shares 2005-2008
Table 26 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 28 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013




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