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Hair Care in Austria


Description: Whilst straightened and coloured hair was fashionable for much of the review period, 2010 saw a trend towards a more “natural” look for the hair. However, this did not prevent consumers from continuing to buy hair care products, which were used to enhance the natural features of the hair. Also, many products were used to define the natural hair colour. As a result, hair care sales grew by 1% to €290 million in 2010.

The Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Hair Care in Austria
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2005-2010
Table 2 Sales of Hair Care by Category: % Value Growth 2005-2010
Table 3 Hair Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2010
Table 5 Hair Care Company Shares 2006-2010
Table 6 Hair Care Brand Shares by GBN 2007-2010
Table 7 Styling Agents Brand Shares by GBN 2007-2010
Table 8 Colourants Brand Shares by GBN 2007-2010
Table 9 Salon Hair Care Company Shares 2006-2010
Table 10 Salon Hair Care Brand Shares by GBN 2007-2010
Table 11 Hair Care Premium Brand Shares by GBN 2007-2010
Table 12 Forecast Sales of Hair Care by Category: Value 2010-2015
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2010-2015
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2010-2015
Dm Drogerie Markt GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 Dm Drogerie markt GmbH: Key Facts
Summary 2 Dm Drogerie markt GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dm Drogerie markt GmbH: Competitive Position 2010
Executive Summary
Stable But Slow Growth
Cross-market Trends Visible
International Competitive Landscape
Store-based Retailing Dominant But Decreasing
Weak Growth Predicted for the Forecast Period
Key Trends and Developments
Recovery From Economic Crisis
Importance of "generation 20"
Ageing Society Shopping Younger
Natural Products: Yes Or No?
Beauty Care Shopping As An Experience
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 17 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 19 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 20 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 21 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 22 Penetration of Private Label by Category 2005-2010
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 4 Research Sources




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