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Hair Care in Brazil


Description: The Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: shampoo, 2-in-1 products, conditioners, styling agents, perms and relaxants, colourants, salon hair care, hair care . Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the cosmetics & toiletries industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop


Contents: Hair Care in Brazil
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Despite Obstacles in 2008, Market Continues To Show Positive Signs
Natura Cosméticos and Unilever Hold Top Positions
Demand for Value-added Products Tends To Increase Despite the Economic Downturn in 2009
Non-store Retailing Gains Share Over the 2003-2008 Period
Positive Outlook But Growth Will Be Slower in 2009 and Over the Forecast Period
Key Trends and Developments
Domestic Companies Are Expected To Continue Increasing Their Shares in Cosmetics and Toiletries
Global Crisis and Its Impact on the Brazilian Cosmetics and Toiletries Market
Demand for Value-added Products Tends To Increase in Brazil
Manufacturers Keep Close Eye on Brazilian Teenagers As Key Consumer Group for Cosmetics and Toiletries Products.
the Power of Direct Selling Continues To Dominate
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Avon Cosméticos Ltda
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2008
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2008
Belocap Produtos Capilares Ltda
Strategic Direction
Key Facts
Summary 5 Belocap Produtos Capilares Ltda: Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
Company Background
Production
Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2008
Competitive Positioning
Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2008
Botica Comercial Farmacêutica Ltda
Strategic Direction
Key Facts
Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2008
Colgate-Palmolive Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2008
Competitive Positioning
Summary 15 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2008
Grupo Bertin
Strategic Direction
Key Facts
Summary 16 Bertin Ltda: Key Facts
Summary 17 Bertin Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 18 Grupo Bertin: Competitive Position 2008
Hypermarcas SA
Strategic Direction
Key Facts
Summary 19 Hypermarcas SA: Key Facts
Summary 20 Hypermarcas SA: Operational Indicators
Company Background
Competitive Positioning
Summary 21 Hypermarcas SA: Competitive Position 2008
Indubrascom Indústria Brasileira De Cosméticos Ltda
Strategic Direction
Key Facts
Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
Company Background
Production
Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2008
Competitive Positioning
Summary 24 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2008
Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
Summary 25 Procter & Gamble do Brasil SA: Key Facts
Summary 26 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Competitive Positioning
Summary 27 Procter & Gamble do Brasil SA: Competitive Position 2008
Unilever Brasil Ltda
Strategic Direction
Key Facts
Summary 28 Unilever Brasil Ltda: Key Facts
Summary 29 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 30 Unilever Brasil Ltda: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Ethnic Hair Care as Proportion of Hair Care: % Value Analysis 2004/2008
Table 15 Sales of Hair Care by Subsector: Value 2003-2008
Table 16 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 17 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 19 Hair Care Company Shares by Retail Value 2004-2008
Table 20 Hair Care Brand Shares by Retail Value 2005-2008
Table 21 Styling Agents Brand Shares by Retail Value 2005-2008
Table 22 Colourants Brand Shares by Retail Value 2005-2008
Table 23 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 24 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 25 Hair Care Premium Brand Shares 2005-2008
Table 26 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 28 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 29 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 30 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013


Companies Mentioned - AVON COSMéTICOS LTDA - BELOCAP PRODUTOS CAPILARES LTDA - BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - BOTICA COMERCIAL FARMACêUTICA LTDA - COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - JOHNSON & JOHNSON INDUSTRIAL LTDA - NATURA COSMéTICOS SA - NIASI SA - PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - PROCTER & GAMBLE DO BRASIL SA - UNILEVER BRASIL LTDA


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