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Hair Care in Brazil


Description: The largest category within hair care products, conditioners, saw a decline in volume sales over the 2009-2010 period, as a consequence of the increasing participation of value-added products featuring benefits such as 24-hour deep hydrating hair treatment creams. On the other hand, standard conditioners increased market share within the category due to the growing number of D and E economic strata consumers who more frequently purchase such products in their grocery baskets.

The Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Hair Care in Brazil
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2005-2010
Table 2 Sales of Hair Care by Category: % Value Growth 2005-2010
Table 3 Hair Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2010
Table 5 Hair Care Company Shares 2006-2010
Table 6 Hair Care Brand Shares by GBN 2007-2010
Table 7 Styling Agents Brand Shares by GBN 2007-2010
Table 8 Colourants Brand Shares by GBN 2007-2010
Table 9 Salon Hair Care Company Shares 2006-2010
Table 10 Salon Hair Care Brand Shares by GBN 2007-2010
Table 11 Hair Care Premium Brand Shares by GBN 2007-2010
Table 12 Forecast Sales of Hair Care by Category: Value 2010-2015
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2010-2015
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2010-2015
Table 15 Sales of Ethnic Hair Care as % of Hair Care: % Value Analysis 2005-2010
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2010
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2010
Belocap Produtos Capilares Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Belocap Produtos Capilares Ltda: Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
Company Background
Production
Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2010
Competitive Positioning
Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2010
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Chart 1 Botica Comercial Farmacêutica Ltda in São Paulo
Internet Strategy
Competitive Positioning
Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2010
Colgate-Palmolive Indústria E Comércio Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2010
Competitive Positioning
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2010
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 15 Hypermarcas SA: Key Facts
Summary 16 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Hypermarcas SA: Competitive Position 2010
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 18 Natura Cosméticos SA: Key Facts
Summary 19 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 20 Natura Cosméticos SA: Production Statistics 2010
Competitive Positioning
Summary 21 Natura Cosméticos SA: Competitive Position 2010
Niely Do Brasil Industrial Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 22 Niely do Brasil Industrial Ltda: Key Facts
Summary 23 Niely do Brasil Industrial Ltda: Operational Indicators
Company Background
Production
Summary 24 Niely do Brasil Industrial Ltda: Production Statistics 2010
Competitive Positioning
Summary 25 Niely do Brasil Industrial Ltda: Competitive Position 2010
Phitoteraphia Biofitogenia Laboratorial Biota Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 26 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
Summary 27 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 28 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2010
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 29 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 30 Procter & Gamble do Brasil SA: Production Statistics 2010
Competitive Positioning
Summary 31 Procter & Gamble do Brasil SA: Competitive Position 2010
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 32 Unilever Brasil Ltda: Key Facts
Summary 33 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 34 Unilever Brasil Ltda: Competitive Position 2010
Executive Summary
Brazilians Continue To Spend on Beauty and Personal Care Products
the Largest Local Specialist Moves To Direct Selling
Natura, Procter & Gamble and Botica/o Boticário Increase Their Market Share
Large Direct Selling and Beauty Specialist Retailers Channels Characterise Bpc
Positive Growth Is Expected Over the 2010-2015 Period
Key Trends and Developments
Competitive Environment
Drugstores Continue To Increase Market Share in Beauty and Personal Care
Multinationals Show An Interest in Entering/reinforcing Their Positions in Brazil
Leading Players Expand Distribution Centres in View of Future Market Growth
Lower-income Earners Remain Key Consumers of Bpc
Market Data
Table 16 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 18 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 19 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 20 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 21 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 22 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 23 Penetration of Private Label by Category 2005-2010
Table 24 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 25 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 28 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 29 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 35 Research Sources


Companies Mentioned - AVON COSMéTICOS LTDA - BELOCAP PRODUTOS CAPILARES LTDA - BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - BOTICA COMERCIAL FARMACêUTICA LTDA - COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - JOHNSON & JOHNSON INDUSTRIAL LTDA - NATURA COSMéTICOS SA - NIASI SA - PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - PROCTER & GAMBLE DO BRASIL SA - UNILEVER BRASIL LTDA


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