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Hair Care in China
Euromonitor International, June 2011, Pages: 61
There was a growing focus on hair and scalp health during the review period, among both consumers and producers. Consumers increasingly shifted from a focus on value to seeking out products that suit their particular hair needs. This resulted in the ongoing decline of 2-in-1 products, with many believing these products to damage hair and sales thus dropping by 37% in current value terms in 2010 over the previous year. Instead, consumers are increasingly using separate shampoos and conditioners,...
The Hair Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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