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Hair Care in Israel
Euromonitor International, Aug 2011, Pages: 37
Price wars continued to characterise hair care during 2010 as the average unit price within the category continued to deteriorate, with volume sales growing much faster than value. The intensifying price wars within the category can be attributed to three main characteristics: hair care is flooded with many strong and traditional brands; hair care players tend to invest heavily in marketing promotions; intense competition between players driven by their desire to maintain share.
The Hair Care in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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