Hair Care in Japan

Euromonitor International, August 2012, Pages: 47

Value sales of hair care declined by 1% in 2011. After the March earthquake in Tohoku region, consumers economised on spending and held off purchasing luxury products including premium hair care. Premium hair care saw a decline in sales right after the earthquake, but its sales grew in the later part of 2011 as consumers purchasing patterns gradually returned to pre-earthquake state as time passed. As a result, the hair care category managed to stay relatively flat over 2011.

Euromonitor International's Hair Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN JAPAN
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2006-2011
Table 2 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 3 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 5 Hair Care Company Shares 2007-2011
Table 6 Hair Care Brand Shares 2008-2011
Table 7 Styling Agents Brand Shares 2008-2011
Table 8 Colourants Brand Shares 2008-2011
Table 9 Salon Hair Care Company Shares 2007-2011
Table 10 Salon Hair Care Brand Shares 2008-2011
Table 11 Hair Care Premium Brand Shares 2008-2011
Table 12 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Dhc Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 DHC Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 DHC Corp: Competitive Position 2011
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 3 Kao Corp: Key Facts
Summary 4 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kao Corp: Competitive Position 2011
Kosé Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 6 Kosé Corp: Key Facts
Summary 7 Kosé Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Kosé Corp: Competitive Position 2011
Lion Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 9 Lion Corp: Key Facts
Summary 10 Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Lion Corp: Competitive Position 2011
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 12 Mandom Corp: Key Facts
Summary 13 Mandom Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Mandom Corp: Competitive Position 2011
Procter & Gamble Japan Kk in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 15 Procter & Gamble Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Procter & Gamble Japan KK: Competitive Position 2011
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 17 Shiseido Co Ltd: Key Facts
Summary 18 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Shiseido Co Ltd: Competitive Position 2011
Sunstar Inc in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 20 Sunstar Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 Sunstar Inc: Competitive Position 2011
Executive Summary
Value Sales of Beauty and Personal Care (bpc) Decline in 2011
Manufacturers Actively Engage in Csr Marketing
Non-bpc Manufacturers Enter Skin Care
Department Stores Struggle To Maintain Sales
Sales of Men's Skin Care Show Positive Growth Potential
Key Trends and Developments
Csr Marketing Spreads After the March Earthquake in Tohoku
Non-bpc Manufacturers Enter Skin Care
Manufacturers Adopt Centralised Information Systems To Improve Brand Loyalty
Premium Brands Gradually Open Up To Semi-self Sales Approach
Manufacturers Use Interactive Websites To Attract Consumers' Attention
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 22 Research Sources

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