Hair Care in Morocco

Euromonitor International, October 2012, Pages: 30

At the end of the review period, consumers were looking for products capable of delivering “perfect” appearance and proper hair treatment. Therefore, manufacturers launched advanced formulas aimed at solving different hair problems and offering a variety of hairstyles. Products with benefits such as higher volume (eg Syoss Volume Lift by Maparco SA) and hair gloss (eg Nivea Color Crystal Gloss) were in demand. As were products that underline the character or style of the hair or deal with hair...

Euromonitor International's Hair Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN MOROCCO
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2006-2011
Table 2 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 3 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 5 Hair Care Company Shares 2007-2011
Table 6 Hair Care Brand Shares 2008-2011
Table 7 Styling Agents Brand Shares 2008-2011
Table 8 Colourants Brand Shares 2008-2011
Table 9 Salon Hair Care Company Shares 2007-2011
Table 10 Salon Hair Care Brand Shares 2008-2011
Table 11 Hair Care Premium Brand Shares 2008-2011
Table 12 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Beric SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 1 Beric SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Beric SA: Competitive Position 2011
Biotal Cosmetics Sarl in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 3 Biotal Cosmetics SARL: Key Facts
Company Background
Competitive Positioning
Summary 4 Biotal Cosmetics SARL: Competitive Position 2011
Executive Summary
Beauty and Personal Care in Morocco Enjoys Positive Development
New Product Development Remains the Key Growth Driver
Grocery Retailers Remains the Most Important Distribution Channel
L'Oréal Maroc Continues To Lead
Good Prospects for Beauty and Personal Care
Key Trends and Developments
Beauty and Hygiene Concerns Spare the Industry From Economic Conditions
Natural Products Increasingly Well Received by Consumers
Anti-ageing Is A Growing Obsession Among Consumers
International Companies Continue To Dominate Beauty and Personal Care
Men's Grooming Gains Popularity
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources

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