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Hair Care in Poland
Euromonitor International, June 2011, Pages: 27
Hair care is quite a mature category with such products being used on a daily basis in nearly every household. Demand is fairly stable, hence manufacturers try to boost sales by launching advanced products that offer new ingredients or new benefits, are suited to different hair types, shades, lengths, textures and scalp problems. In addition, ongoing pressure to look good also has a positive effect on sales, particularly with regard to non-basic offerings such as conditioners or styling agents.
The Hair Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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