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Ukraine Food and Drink Report Q3 2012

Business Monitor International, July 2012, Pages: 120

The Ukraine Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Ukraine's food and drink industry.

Ukraine’s GDP per capita is expected to remain one of the lowest in Europe over the decade ahead.

While there is still enormous unrealised potential in terms of political reform and economic growth, without institutional and economic reform, Ukraine’s current economic growth model will prove unsustainable over the coming 10 years. On the back of stagnating exports, rising import bills and a crippled banking sector, we believe the government’s real GDP forecast of 3.9% in 2012 is overly optimistic, and maintain our expectation for economic activity to increase by just 2.5% instead.

Headline Industry Data (local currency)
- 2012 per capita food consumption = +7.9%; forecast to 2016 = +40.4%
- 2012 alcoholic drinks value sales = +12.5%; forecast to 2016 = +46.0%
- 2012 soft drinks value sales = +12.6; forecast to 2016 = +43.4%
- 2012 mass grocery retail = +10.6%; forecast to 2016 = +53.0% Key Company Trends Ukraine/Russia Cheese Dispute Benefits Danone: Food giant Danone has said that it is benefiting from the ongoing dispute between Ukraine and Russia over cheese imports. Officials at Danone’s unit in Ukraine told just-food.com that the ban on some Ukrainian cheese products in Russia has pushed down milk prices. The ban has led domestic cheese producers to decrease production which has resulted in more milk being available on the market. Russian consumer goods watchdog Rospotrebnadzor recently barred imports of cheese made by three Ukrainian producers, claiming the companies used excessive quantities of palm oil, a cheaper substitute for milk. Russia accounted for 80% of Ukrainian cheese exports in 2011.

Budweiser Launched in Ukraine: In spring 2012, AB InBev subsidiary Sun InBev launched the Budweiser brand in Ukraine, making it the 87th country around the world where the beer is being sold.

The brewer also announced that Ukraine is one of its eight priority markets along with Brazil and Russia. By the end of the year the goal is for the brand to achieve a 1% share of the local beer market and a 4% share in the premium and super-premium segments.

Key Risks To Outlook Impact of Euro 2012: Significant attention has been afforded to Ukraine’s co-hosting of the UEFA Euro 2012 Football Championship with Poland in June, and the potential for this to provide an upside boost to the economy. Although we believe there is some scope for this event to assist growth in private consumption, particularly in the services sector, the event has been plagued by poor publicity in recent months, and has been overshadowed to some extent by the London Olympics due to be held the month after in July. While some boost to growth is likely to be generated, we remain sceptical towards ambitious expectations of a surge in economic activity.

BMI Industry View 7

SWOT Analysis 9

Ukraine Food Industry SWOT 9

Ukraine Drink Industry SWOT 10

Ukraine Mass Grocery Retail Industry SWOT 11

Business Environment 12

BMI’s Core Global Industry Views 12
Table: Core Views 20

CEE Food & Drink Risk/Reward Ratings 21
Table: Food & Drink Risk/Reward Sub-Factor Ratings, Q312 (scores out of 10) 22
Table: CEE Food & Drink Risk/Reward Ratings, Q312 25

Ukraine’s Food & Drink Business Environment Ratings 26

Macroeconomic Outlook 27
Table: Economic Activity 30

Industry Forecast Scenario 31

Consumer Outlook 31

Food 33

Consumption 33
Table: Food Consumption Indicators – Historical Data & Forecasts 34

Confectionery 34
Table: Confectionery Value/Volume Sales – Historical Data & Forecasts 35

Canned And Processed Foods 36
Table: Meat 36
Table: Jams & Jellies 37
Table: Pasta 38
Table: Snack Foods 39

Dairy 40
Table: Dairy 40

Drink 43

Alcoholic Drinks 43
Table: Alcoholic Drinks Value/Volume Sales – Historical Data & Forecasts 44

Soft Drinks 44
Table: Soft Drinks Value/Volume Sales – Historical Data & Forecasts 45

Hot Drinks 46
Table: Hot Drinks Value Sales – Historical Data & Forecasts 46

Mass Grocery Retail 47
Table: Mass Grocery Retail Sales By Format – Historical Data & Forecasts 48
Table: Grocery Retail Sales By Format (%) 49

Trade 49
Table: Trade Indicators – Historical Data & Forecasts 50

Food 51

Key Industry Trends And Developments 51

Ukraine/Russia Cheese Dispute Benefits Danone 51

Nestlé Ukraine Outperforms Rest Of Europe 51

Agriculture Continues To Attract Interest 52

Government Calls For Greater Investment Into Agriculture 53

Dairy Industry Consolidates And Changes Direction 53

Market Overview 55

Food Processing 55

Key Players 56

Confectionery 57

Trade 58

Agriculture 59

Drink 61

Key Industry Trends And Developments 61

Budweiser Launched In Ukraine 61

Anadolu Efes Looks For Acquisitions 61

Oasis CIS Seeks Expansion Through Acquisition 62

Foreign Players Eye Potential Of Alcoholic Drinks Industry 62

The Beer Industry Seems To Be Growing Against The Odds 63

Ukrainian Spirits Majors Targeting Russia 64

Market Overview 64

Alcoholic Drinks 64

Beer 65

Wine 66

Spirits 67

Soft Drinks 68

Hot Drinks 70

Mass Grocery Retail 72

Key Industry Trends And Developments 72

Ukraine Consumers Turn To MGR Outlets 72

Retail Space Expanding Despite Economic Adversity 72

Private Label Gaining Importance In Light Of Economic Difficulties 73

Investment Into Hypermarkets Continues 74

Supermarket Expansion Also On Cards 74

Market Overview 75

Leading Retailers 76
Table: Mass Grocery Retail Market By Number Of Outlets 79
Table: Mass Grocery Retail Sales By Format 79
Table: Average Annual Sales By Outlet Type, 2010 80

Competitive Landscape 81
Table: Key Players In Ukraine’s Food Sector 81
Table: Key Players In Ukraine’s Drink Sector 82
Table: Key Players In Ukraine’s Mass Grocery Retail Industry 83

Company Monitor 85

Food 85

Ukrproduct 85

Myronivsky Hliboproduct (MHP) 87

Danone-Unimilk (Halakton) 89

Roshen 91

Konti 93

Astarta-Kyiv 94

Drink 95

Sun InBev Ukraine 95

Slavutich Carslberg (Baltic Beverages Holding Ukraine) 97

Obolon 99

Odessa Champagne Factory 101

Nemiroff 102

Mass Grocery Retail 104

Fozzy Group 104

Billa 106

ATB Market 108

Auchan 109

Risk/Reward Ratings Methodology 110
Table: Rewards 110
Table: Risks 111

Weighting 111
Table: Weighting 111

Demographic Outlook 112
Table: Ukraine’s Population By Age Group, 1990-2020 (‘000) 113
Table: Ukraine’s Population By Age Group, 1990-2020 (% of total) 114
Table: Ukraine’s Key Population Ratios, 1990-2020 115
Table: Ukraine’s Rural And Urban Population, 1990-2020 115

BMI Food & Drink Industry Glossary 116

Food & Drink 116

Mass Grocery Retail 116

BMI Food & Drink Forecasting & Sourcing 118

How We Generate Our Industry Forecasts 118

Sourcing 119

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