Greece Tourism Report Q3 2012

  • ID: 2199847
  • June 2012
  • Region: Greece
  • 62 pages
  • Business Monitor International
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The Greece Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Greece's tourism industry.

The Greece Tourism Report considers the prospects for the tourism sector over the longer term but focuses heavily on major short-term issues affecting the sector. Last year witnessed a strong rebound for inbound tourism to Greece, despite strikes and protests against government austerity measures (eroding Greece’s risk profile). Reports that prices in the hospitality sector in important tourist locations have fallen sharply – an effective internal devaluation – represent one underlying issue behind this uptick in inbound tourism. Political unrest in North Africa provides another reason, as it has resulted in a shift in tourism demand, providing a short-term boost to Greek tourism. Despite this, BMI believes that a marked slowdown in the eurozone – the key source region – will dampen prospects for Greek tourism in 2012. A full-blown economic depression in Greece will also ensure domestic tourism remains READ MORE >

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SWOT Analysis 7

Greece Tourism Industry SWOT 7

Greece Political SWOT 8

Greece Economic SWOT 8

Greece Business Environment SWOT 9

Industry Forecast Scenario 10

Arrivals 11
Table: Arrivals, 2009-2016 11

Accommodation 13
Table: Hotels Data, 2009-2016 (‘000, unless otherwise stated) 13

Expenditure 14
Table: Tourism Expenditure And Economic Impact, 2009-2016 14

Inbound Tourism 15
Table: Inbound Tourism, 2009-2016 15

Outbound Tourism 16
Table: Outbound Tourism, 2009-2016 16

Market Overview – Travel 18

Commercial Airlines 18
Table: Key Commercial Airlines 19

Global Oil Products Price Outlook 21
Table: Oil Price Forecasts (US$/bbl) 21

Market Overview – Hospitality 28
Table: Key Players In Greece’s Hospitality Sector 28

Accommodation Developments 29

Gaming 30

Business Environment Outlook 31
Table: Central And Eastern Europe Tourism Risk/Reward Ratings 31

BMI’s Security Ratings 31
Table: Europe Security Risk Ratings 32
Table: Europe State Terrorism Vulnerability To Terrorism Index 33

Greece’s Security Risk Ratings 33

Europe Security Overview 34

Europe In A Global Context 34

Europe’s Key Security Issues Over The Coming Decade 35

Global Assumptions 42
Table: Global Assumptions, 2011-2016 42
Table: Global And Regional Real GDP Growth, % change y-o-y 43
Table: Developed Market Exchange Rates, 2010-2013 43
Table: Emerging Market Exchange Rates, 2010-2013 44

Developed States 44
Table: Developed States, Real GDP Growth Forecast, 2010-2013 (% change y-o-y) 45

Emerging Markets 45
Table: Emerging Markets, Real GDP Growth Forecast, 2010-2013 (% change y-o-y) 46
Table: BMI And Bloomberg Consensus, Real GDP Growth Forecasts, 2012-2013 (%) 47

Company Profiles 48

Aegean Airlines 48

Grecotel 50

Hilton Worldwide 51

Olympic Air 52

Regency Entertainment 53

Greece Demographic Outlook 54
Table: Population By Age Group, 1990-2020 (‘000) 55
Table: Population By Age Group, 1990-2020 (% of total) 56
Table: Key Population Ratios, 1990-2020 57
Table: Rural/Urban Population Split, 1990-2020 57

BMI Methodology 58

How We Generate Our Industry Forecasts 58

Tourism Industry 58

Tourism Ratings – Methodology 59
Table: Tourism Risk/Rewadr Ratings Indicators 60
Table: Weighting of Components 61

Sources 61

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