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Kids And Health: Obesity Issues And Ethical Food And Drinks Marketing To Children Under 16 Years Old
Business Insights, July 2004, Pages: 103
Kids and Obesity: Health issues and ethical food and drinks marketing to children under 16 years old examines the profit opportunities and threats that companies which manufacture and market food and drinks products to children face over the next 3 years. The report analyses the factors behind the rising levels of obesity, revealing actionable alternatives to more responsible marketing, promotion and new product development strategies.
This brand new issue-based report will allow you to pin-point unique trends in new product development over the last six months revealing how new product development strategies can help increase your product sales in light of the kids and obesity epidemic. Uncover the future in marketing to children strategies over the next three years, with industry opinion from over 4000 senior executives in the global food and drink industry and analyse unique in-depth case-studies from the biggest players in food and drink: BBC Worldwide, McDonald’s, Walkers and Kraft foods revealing how they are working to change their marketing strategies to children.
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