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Bahrain Consumer Electronics Report Q3 2012
Business Monitor International, June 2012, Pages: 54
The Bahrain Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Bahrain's consumer electronics industry..
BMI expects the Bahrain IT market will grow by around 6% in 2012, despite political unrest on the streets of Manama. The ongoing disturbances could have positive and negative consequences for Bahrain, but in 2011 consumer spending continued to grow impressively. Household spending in Bahrain is forecast to tick higher in 2012 and despite remaining economic uncertainties, increased demand for mobility and lower prices, as well as greater vendor and channel sales flexibility will drive demand, along with a resumption of low single-digit population growth. Demand for new technologies such LED and 3D TV sets and 3G phones and smartphones will also provide growth opportunities.
Headline Expenditure Projections Computer sales: US$206mn in 2011 to US$219mn in 2012, +6% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but growth areas will include notebooks, tablets and ultrabooks.
AV sales: US$330mn in 2011 to US$349mn in 2012, +6% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, with the main driver being demand for flatscreen TV sets.
Handset sales: US$73mn in 2011 to US$80mn in 2012, +9% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification, but demand for smartphones will continue to expand.
Risk/Rewards Rating: Bahrain’s score was 51.1 out of 100.0, with a lower Country Risk score constraining its overall rating. Bahrain took 7th place in our latest RRR table, but provided that the political situation stabilises, the country should continue to be a lucrative market for consumer electronics devices over the forecast period.
Key Trends & Developments - In the consumer PC segment, increasing internet and broadband penetration remains a key driver. Bahraini telecoms operators such as Zain have launched a series of new services and promotions targeted at PC users. The packages allowed subscribers to choose from a selection of payment instalment plans.
- We expect Bahraini AV sales will be maintained in 2012 by product innovation, with drivers including improved display quality, wider screens as well as design and features such as wireless technology.
- Demand for so-called ‘smart TV sets has grown as consumers see TV sets as more than simply entertainment devices. Many TV sets from Bahraini electronics retailers now offer features such as DNLA and Wi-Fi for easy sharing of photos, music and movies.
- Operators have identified smartphones as an opportunity to boost data average revenue per user. Operator discounts and promotions will continue to be important drivers of the market, particularly as Bahraini operators are now promoting an increasing number of prepaid data tariffs for smartphones.
Executive Summary 5
SWOT Analysis 7
Bahrain Consumer Electronics Market SWOT 7
Bahrain Political SWOT 8
Bahrain Economic SWOT 9
Bahrain Business Environment SWOT 9
Risk/Reward Ratings 10
Middle East And Africa Consumer Electronics Risk/Reward Ratings, Q312 12
Market Overview 13
Table: PC Sales, 2009-2016 13
Table: AV Sales, 2009-2016 17
Mobile Handsets 20
Table: Mobile Communications, 2009-2016 20
Consumer Electronics Industry 25
Table: Bahrain Distributors For Leading Brands 28
Industry Forecast Scenario 29
Consumer Electronics Market 29
Table: Consumer Electronics Overview, 2009-2016 30
Government Initiatives 31
Macroeconomic Forecast 33
Competitive Landscape 36
Company Profiles 43
Axiom Telecom 43
Jumbo Electronics 45
Eros Group 47
Demographic Outlook 48
Table: Bahrain's Population By Age Group, 1990-2020 ('000) 49
Table: Bahrain's Population By Age Group, 1990-2020 (% of total) 50
Table: Bahrain's Key Population Ratios, 1990-2020 51
Table: Bahrain's Rural And Urban Population, 1990-2020 51
BMI Methodology 52
How We Generate Our Industry Forecasts 52
Electronics Industry 53