China Tourism Industry

  • ID: 220246
  • September 2004
  • Region: China
  • 376 Pages
  • China Knowledge Press
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China's tourism industry is one of the fastest-growing industries in the national economy and is also one of the industries with a very distinct global competitive edge. The total revenue of China's tourism industry reached USD 67.3 billion in 2002, accounting for 5.44% of the GDP. It dropped, largely due to SARS, to USD 59 billion in 2003. Nevertheless, for areas rich in tourism resources, tourism has become the main source of tax revenue and the key industry for economic development.

Inbound Market: The total number of inbound tourists was 91.66 million in 2003, and that of tourists staying overnight was 32.7 million, about 10 times of the number in 1980. International tourism receipts were USD 17.4 billion in 2003. China's ranking for both the overnight tourist arrivals and tourism receipts were among the world's top five in 2003. However, there is unlikely to be a big increase in the inbound tourism market.

Domestic Market: China's domestic tourism market makes up more than 90% of the country's tourism traffic, and contributes more than 70% of total tourism revenue. In 2002, domestic tourists reached 878 million and tourism revenue was USD 46.9 billion. The five-days-per-week READ MORE >

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Executive Summary


Chapter 1 Introduction
1.1 Definition
1.2 Key characteristics
1.2.1 A rising industry
1.2.2 Close association with various industries
1.2.3 Culture and technology-intensive
1.2.4 Highly dependent on the external environment

Chapter 2 Impact on national economy and related industries
2.1 Impact on national economy
2.1.1 Pillar industry
2.1.2 Economy booster
2.1.3 Huge employment market
2.1.4 Main source of foreign exchange earnings
2.1.5 Cultural and social propeller
2.2 Impact on tourism-related industries
2.2.1 Transportation
2.2.2 Finance
2.2.3 Insurance
2.2.4 Information services

Chapter 3 The Legal System
3.1 The National People’s Congress
3.2 State Council
3.3 Local Congresses
3.4 The Interpretation of Laws

Chapter 4 The Judicial System
4.1 People’s Courts
4.1.1 Final Appeal System
4.2 Civil procedures
4.3 Foreign-related civil actions

Chapter 5 Arbitration and Enforcement of Arbitral Awards
5.1 Arbitration Law
5.2 Foreign Affairs Arbitration
5.3 New York Convention

Chapter 6 Foreign Exchange Regulations
6.1 Control over foreign exchange
6.2 Floating exchange rate system
6.3 Remittance of foreign exchange earnings
6.4 Purchase of foreign exchange
6.5 Exchange transactions subject to approval
6.6 Inter-bank market

Chapter 7 Taxation
7.1 Tax registration
7.2 Enterprise income tax
7.3 Value-added tax
7.4 Business tax
7.5 Tax on dividends

Chapter 8 Environmental Protection Regulations
8.1 Guidelines
8.2 Implementation
8.3 Penalties
8.4 Registration

Chapter 9 WTO Commitments
9.1 Hotels/Restaurants
9.1.1 Market access
9.1.2 Restrictions on human resources
9.2 Travel Agencies
9.2.1 Market access
9.2.2 Business scope
9.2.3 Limitations on joint and wholly foreign-owned travel agencies

Chapter 10 Regulating the Tourism Industry
10.1 Management structure
10.1.1 Structure reform
10.1.2 China National Tourism Administration
10.1.3 Tourism associations
10.1.4 Industry sectors
10.2 Main rules and regulations
10.3 Provisional stipulations for foreign investment
10.3.1 Hotels
10.3.2 Travel Agencies


Chapter 11 Key Factors Affecting China’s Tourism Markets
11.1 Globalization and the World Economy
11.2 International political situation
11.3 China’s growing economy and the rising income of the Chinese
11.4 Accession to the World Trade Organization
11.5 Beijing 2008 Olympics
11.6 Development of Tourism Resources
11.7 Long holidays and “Golden Travel Weeks”
11.8 Government policies
11.9 Uncertain factors

Chapter 12 Market Forecast
12.1 Relatively slower recovery for inbound tourism
12.2 Increasing market demand for domestic tourism
12.3 Outbound tourism poised to achieve new growth peak


Chapter 13 Investment Environment
13.1 Fundamental principles
13.2 Changes in the tourism industry
13.2.1 Governmental commitment to development of tourism
13.2.2 Opening-up of the tourism industry
13.2.3 Promotion of other service-related industries
13.2.4 Basic pattern of multi-investment established
13.2.5 Evolution of a new development period
13.3 Guiding investment directions
13.3.1 Realizing multi-development in the investment structure
13.3.2 Investment items to focus on joint development of international and local markets

Chapter 14 State and Non-state Investment
14.1 State investment – treasury bonds
14.2 Non-state investment
14.2.1 Scale of non-state investment continues to expand
14.2.2 Private capital investment grows rapidly
14.2.3 Changing investment and financial formats
14.2.4 Obstacles to entry of non-state investment
14.2.5 Other existing problems

Chapter 15 Utilization of Foreign Investments
15.1 Composition of sectors
15.2 Management of joint-venture hotels and key existing problems
15.2.1 Similar principles
15.2.2 Price war
15.2.3 Contradictions brought about by “Chinese Manager”
15.3 Management of joint-venture travel agencies and key existing problems
15.3.1 Differences in objectives of joint-venture partners
15.3.2 Poor business results
15.3.3 Capital operations yet to be on normal track
15.3.4 Imperfect local network
15.3.5 Business restrictions on travel agencies

Chapter 16 Investment Prospects and Risks
16.1 General assessment of industry developmental potential
16.1.1 China set to become the most important tourism market in the world
16.1.2 Fluctuations expected in tourism growth rates
16.1.3 Pace of asset adjustment to increase
16.1.4 Sustainable development for future investment and development
16.2 Risks and uncertain factors in industry development
16.2.1 Macro risks and external uncertainties
16.2.2 Micro risks and uncertainties in industry development

Chapter 17 Investment Trends and Opportunities
17.1 The rise of Western China as a key tourism investment hotspot
17.2 Non-state capital will become the core form of investment in the tourism industry
17.3 Different investment values in traditional sectors and product innovation
17.3.1 Development of scenic sites
17.3.2 Specialized products
17.3.3 Youth hostels and economical chain hotels
17.3.4 Facilities for self-arranged tours and agent services
17.3.5 Tourism landscape property


Chapter 18 Analysis of Listed Companies
18.1 Overview
18.2 Aim and method of analysis
18.3 Key financial indicators
18.4 Results
18.5 Resource provider companies
18.6 Service provider companies
18.7 Integrated tourism companies

Chapter 19 Resource Provider Companies
Case Study: Zhangjiajie Tourism Development Co. Ltd.
19.1 Overview
19.2 Ownership structure
19.3 Management team
19.4 Competitive advantage and strategy
19.4.1 Advantage in resources
19.4.2 Advantage in branding
19.4.3 Advantage in operation system
19.5 Financial status
19.6 Capital management and likelihood of mergers and acquisitions

Chapter 20 Service Provider Companies
Case Study 1: Dong Fang Hotel (Tourist Hotel Sector)
20.1 Case Study 1: Dong Fang Hotel (Tourist Hotel Sector)
20.1.1 Overview
20.1.2 Ownership structure
20.1.3 Management team
20.1.4 Competitive advantage and strategy
20.1.5 Financial status
20.1.6 Capital management and likelihood of mergers and acquisitions

Case Study 2: China CYTS Tours Holding Co. Ltd (Travel Agency Sector)
20.2 Case Study 2: China CYTS Tours Holding Co. Ltd (CYTS) (Travel Agency Sector)
20.2.1 Overview
20.2.2 Ownership structure
20.2.3 Management team
20.2.4 Competitive advantage and strategy
20.2.5 Financial status
20.2.6 Capital management and likelihood of mergers and acquisitions

Chapter 21 Integrated Tourism Companies
Case Study: Beijing Capital Tourism Co. Ltd.
21.1 Overview
21.2 Ownership structure
21.3 Management team
21.4 Competitive advantage and strategy
21.4.1 Branding advantage
21.4.2 Geographical advantage
21.4.3 Market status
21.4.4 Integrated advantages
21.5 Financial status
21.6 Capital management and likelihood of mergers and acquisitions

Part Six Analysis of Tourism Industry by Administrative Regions
(General facts, main economic indicators of respective administrative region, listed tourism enterprises of the respective administrative region)

Appendix 1 Top 100 China International Travel Service Companies, 2002
Appendix 2 Top 100 China Domestic Travel Service Companies, 2002
Appendix 3 China’s Star-rated Hotels
Appendix 4 Major Chinese Airline Companies
Appendix 5 Destination Countries/ Areas Approved for Self-funded Chinese
Outbound Tourists
Appendix 6 National Famous Historical and Cultural Cities in China
Appendix 7 World Cultural and Natural Heritage Sites in China
Appendix 8 Major National Scenic Spots of China
Appendix 9 National Scenic Resorts of China
Appendix 10 Official Foreign Tourism Organizations
Appendix 11 Embassies in China

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A large middle class population with strong consumption power is emerging in China, especially in major cities. China’s outbound tourists reached 20.22 million in 2003, overtaking Japan for the first time. Putting aside the threat of Sars and other unexpected events, based on the current economic growth situation and the social development of China, China’s outbound tourism is poised to achieve a new growth peak.

Currently, there are approximately 15,000 natural, cultural and man-made places of attraction, above county level, in China. Presently, Hong Kong investors are the main participants in the establishment of tourist attractions in China. In 2001, Sichuan became the first province to propose renting out the operation rights of 10 scenic areas to foreign investors.

According to the plan by China National Tourism Administration, the number of inbound tourists, foreign exchange earnings from tourism and the domestic market size are targeted to have annual growths of 4%, 8% and 8%, respectively, in the next five to ten years.

It is also forecasted by the World Tourism Organization (WTO) that China’s tourism industry will take up to 8.6% of world market share to become the world’s top tourism industry by 2020.

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- Zhangjiajie Tourism Development Co. Ltd.
- Dong Fang Hotel (Tourist Hotel Sector)
- China CYTS Tours Holding Co. Ltd (Travel Agency Sector
- Beijing Capital Tourism Co. Ltd.

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