Travel and Tourism in Zimbabwe: Key Trends and Opportunities to 2016

Timetric, July 2012, Pages: 78

Synopsis
The report provides comprehensive and in-depth analysis, information and insights related to tourist flows in Zimbabwe, including:
- Analysis of factors that influence demand in the Zimbabwean travel and tourism industry
- Historic and forecast tourist volumes covering the entire travel and tourism industry in Zimbabwe
- Detailed analysis of domestic, inbound and outbound tourist flows by geographic region and purpose of travel

Summary
Travel and tourism remains a vital industry for economic growth in Zimbabwe. Tourism is the third-highest foreign currency earner in the country after agriculture and mining. With uncertainties in the agricultural industry, owing to an unpredictable climate and fluctuations of agricultural products in the international market, the focus of the government in the past year has shifted to tourism. The country’s travel and tourism contribution to the national GDP increased from US$617 million in 2007 to US$771 million in 2011, reflecting a CAGR of 5.73% during the review period. Employment numbers in the sector also increased from 93,100 in 2007 to 93,300 in 2011. Visitor exports of the Zimbabwean tourism industry registered a CAGR of 5.72% during the review period to reach US$416 million in 2011. The surge in visitor exports can be attributed to increased business in the country and, with the introduction of the multicurrency system in 2009, a stabilization of economic conditions.

Scope
This report provides an extensive analysis related to tourism demands and flows in Zimbabwe:
- It details historical values for the Zimbabwean tourism industry for 2007–2011, along with forecast figures for 2012–2016
- It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
- The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Zimbabwe

Reasons To Buy
- Take strategic business decisions using detailed historic and forecast data related to tourist flows in Zimbabwe
- Understand the demand factors within the Zimbabwean travel and tourism industry, along with key market trends and growth opportunities
- Analyze the domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Key Highlights
- Traditionally, tourism has been the third-highest foreign currency earner for the country after agriculture and mining.
- The country’s travel and tourism contribution to the national GDP increased from US$617 million in 2007 to US$771 million in 2011, reflecting a CAGR of 5.73% during the review period.
- The Zimbabwean government intends to develop tourism in the country by launching a marketing campaign to improve the country’s image as a preferred destination for international tourists. It plans to dispatch high-level teams to several countries with the aim of rectifying the country’s image and removing the risk perceptions ingrained in source markets.
- UNWTO endorsed Victoria Falls, the flagship tourist attraction in Zimbabwe, to co-host the World Tourism Summit along with Zambia in August 2013.
- The mean household income in Zimbabwe increased from US$1,546 in 2007 to US$2,611 in 2011. With steady growth expected in the country’s economy, the mean household income of the country is expected to reach US$3,463.1 in 2016.
- Zimbabwean tourists travelling within the country increased from 4.5 million in 2007 to 5.3 million in 2011.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Tourism Trips
4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Purpose of Visit
4.3.1 Number of business trips by domestic tourists
4.3.2 Number of leisure trips by domestic tourists
4.3.3 Number of other personal trips by domestic tourists
4.3.4 Number of overnight stays on domestic trips
4.4 Total International Arrivals
4.5 Number of International Arrivals by Region of Origin
4.5.1 International arrivals by country of origin – Africa
4.5.2 International arrivals by country of origin – Asia-Pacific
4.5.3 International arrivals by country of origin – Europe
4.5.4 International arrivals by country of origin – Middle East
4.5.5 International arrivals by country of origin – North America
4.5.6 International arrivals by country of origin – South and Central America
4.5.7 International arrivals by purpose of visit
4.5.8 Inbound business tourist volume trend
4.5.9 Inbound leisure tourist volume trend
4.5.10 Inbound other tourist volume trend
4.6 Total International Departures
4.6.1 Number of international departures by destination
4.6.2 International departures to Asia-Pacific
4.6.3 International departures to North America
4.6.4 International departures by purpose of visit
4.6.5 Outbound business tourist volume trend
4.6.6 Outbound leisure tourist volume trend
4.6.7 Outbound other tourist volume trend
4.6.8 Number of overnight stays on international trips
5 Appendix
5.1 Methodology
5.2 Contact Us
5.3 About Timetric
5.4 Disclaimer

List of Tables
Table 1: Market Intelligence Travel and Tourism Industry Definitions
Table 2: Zimbabwe – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Table 3: Zimbabwe – Total Population by Age (Million), 2007–2011
Table 4: Zimbabwe – Total Population by Age (Million), 2011–2016
Table 5: Zimbabwe – Male Population by Age (Million), 2007–2011
Table 6: Zimbabwe – Male Population by Age (Million), 2011–2016
Table 7: Zimbabwe – Female Population by Age (Million), 2007–2011
Table 8: Zimbabwe – Female Population by Age (Million), 2011–2016
Table 9: Zimbabwe – Number of Households (Million), 2007–2011
Table 10: Zimbabwe – Number of Households (Million), 2011–2016
Table 11: Zimbabwe – Mean Household Income (US$), 2007–2011
Table 12: Zimbabwe – Mean Household Income (US$), 2011–2016
Table 13: Zimbabwe – Number of Trips by Season (Million), 2007–2011
Table 14: Zimbabwe – Number of Trips by Season (Million), 2011–2016
Table 15: Zimbabwe – Number of Trips by Residents (Million), 2007–2011
Table 16: Zimbabwe – Number of Trips by Residents (Million), 2011–2016
Table 17: Zimbabwe – Average Length of Tourism Trip, 2007–2011
Table 18: Zimbabwe – Average Length of Tourism Trip, 2011–2016
Table 19: Zimbabwe – Total Domestic Trips (Million), 2007–2011
Table 20: Zimbabwe – Total Domestic Trips (Million), 2011–2016
Table 21: Zimbabwe – Domestic Trips by Purpose of Visit (Million), 2007–2011
Table 22: Zimbabwe – Domestic Trips by Purpose of Visit (Million), 2011–2016
Table 23: Zimbabwe – Domestic Business Trips (Thousand), 2007–2011
Table 24: Zimbabwe – Domestic Business Trips (Thousand), 2011–2016
Table 25: Zimbabwe – Domestic Leisure Trips (Million), 2007–2011
Table 26: Zimbabwe – Domestic Leisure Trips (Million), 2011–2016
Table 27: Zimbabwe – Other Personal Domestic Tourist Trips (Million), 2007–2011
Table 28: Zimbabwe – Other Personal Domestic Tourist Trips (Million), 2011–2016
Table 29: Zimbabwe – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Table 30: Zimbabwe – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Table 31: Zimbabwe – Total International Arrivals (Million), 2007–2011
Table 32: Zimbabwe – Total International Arrivals (Million), 2011–2016
Table 33: Zimbabwe – Number of International Arrivals by Region of Origin (Thousand), 2007–2011
Table 34: Zimbabwe – Number of International Arrivals by Region of Origin (Thousand), 2011–2016
Table 35: Zimbabwe – International Arrivals by Country of Origin – Africa (Thousand), 2007–2011
Table 36: Zimbabwe – International Arrivals by Country of Origin – Asia-Pacific (Thousand), 2007–2011
Table 37: Zimbabwe – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011
Table 38: Zimbabwe – International Arrivals by Country of Origin – Middle East (Thousand), 2007–2011
Table 39: Zimbabwe – International Arrivals by Country of Origin – North America (Thousand), 2007–2011
Table 40: Zimbabwe – International Arrivals by Country of Origin – South and Central America (Thousand), 2007–2011
Table 41: Zimbabwe – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 42: Zimbabwe – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 43: Zimbabwe – Inbound Business Tourist Volume (Thousand), 2007–2011
Table 44: Zimbabwe – Inbound Business Tourist Volume (Thousand), 2011–2016
Table 45: Zimbabwe – Inbound Leisure Tourist Volume (Million), 2007–2011
Table 46: Zimbabwe – Inbound Leisure Tourist Volume (Million), 2011–2016
Table 47: Zimbabwe – Inbound Other Tourist Volume (Thousand), 2007–2011
Table 48: Zimbabwe – Inbound Other Tourist Volume (Thousand), 2011–2016
Table 49: Zimbabwe – Total International Departures (Thousand), 2007–2011
Table 50: Zimbabwe – Total International Departures (Thousand), 2011–2016
Table 51: Zimbabwe – Number of International Departures by Destination (Thousand), 2007–2011
Table 52: Zimbabwe – Number of International Departures by Destination (Thousand), 2011–2016
Table 53: Zimbabwe – International Departures – Asia-Pacific (Thousand), 2007–2011
Table 54: Zimbabwe – International Departures – North America (Thousand), 2007–2011
Table 55: Zimbabwe – International Departures by Purpose of Visit (Thousand), 2007–2011
Table 56: Zimbabwe – International Departures by Purpose of Visit (Thousand), 2011–2016
Table 57: Zimbabwe – Outbound Business Tourist Volume (Thousand), 2007–2011
Table 58: Zimbabwe – Outbound Business Tourist Volume (Thousand), 2011–2016
Table 59: Zimbabwe – Outbound Leisure Tourist Volume (Thousand), 2007–2011
Table 60: Zimbabwe – Outbound Leisure Tourist Volume (Thousand), 2011–2016
Table 61: Zimbabwe – Outbound Other Tourist Volume (Thousand), 2007–2011
Table 62: Zimbabwe – Outbound Other Tourist Volume (Thousand), 2011–2016
Table 63: Zimbabwe – Number of Overnight Stays (Million), 2007–2011
Table 64: Zimbabwe – Number of Overnight Stays (Million), 2011–2016

List of Figures
Figure 1: Zimbabwe – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Figure 2: Zimbabwe – Total Population by Age (%), 2007–2011
Figure 3: Zimbabwe – Total Population by Age (%), 2011–2016
Figure 4: Zimbabwe – Male Population by Age (%), 2007–2011
Figure 5: Zimbabwe – Male Population by Age (%), 2011–2016
Figure 6: Zimbabwe – Female Population by Age (%), 2007–2011
Figure 7: Zimbabwe – Female Population by Age (%), 2011–2016
Figure 8: Zimbabwe – Number of Households (Million), 2007–2011
Figure 9: Zimbabwe – Number of Households (Million), 2011–2016
Figure 10: Zimbabwe – Mean Household Income (US$), 2007–2011
Figure 11: Zimbabwe – Mean Household Income (US$), 2011–2016
Figure 12: Zimbabwe – Number of Trips by Season (%), 2007–2011
Figure 13: Zimbabwe – Number of Trips by Season (%), 2011–2016
Figure 14: Zimbabwe – Number of Trips by Residents (Million), 2007–2011
Figure 15: Zimbabwe – Number of Trips by Residents (Million), 2011–2016
Figure 16: Zimbabwe – Average Length of Tourism Trip, 2007–2011
Figure 17: Zimbabwe – Average Length of Tourism Trip, 2011–2016
Figure 18: Zimbabwe – Total Domestic Trips (Million), 2007–2011
Figure 19: Zimbabwe – Total Domestic Trips (Million), 2011–2016
Figure 20: Zimbabwe – Domestic Trips by Purpose of Visit (%), 2007–2011
Figure 21: Zimbabwe – Domestic Trips by Purpose of Visit (%), 2011–2016
Figure 22: Zimbabwe – Domestic Business Trips (Thousand), 2007–2011
Figure 23: Zimbabwe – Domestic Business Trips (Thousand), 2011–2016
Figure 24: Zimbabwe – Domestic Leisure Trips (Million), 2007–2011
Figure 25: Zimbabwe – Domestic Leisure Trips (Million), 2011–2016
Figure 26: Zimbabwe – Other Personal Domestic Tourist Trips (Million), 2007–2011
Figure 27: Zimbabwe – Other Personal Domestic Tourist Trips (Million), 2011–2016
Figure 28: Zimbabwe – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Figure 29: Zimbabwe – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Figure 30: Zimbabwe – Total International Arrivals (Million), 2007–2011
Figure 31: Zimbabwe – Total International Arrivals (Million), 2011–2016
Figure 32: Zimbabwe – Number of International Arrivals by Region of Origin (%), 2011 and 2016
Figure 33: Zimbabwe – International Arrivals by Leading Five Countries of Origin – Africa (%), 2007–2011
Figure 34: Zimbabwe – International Arrivals by Leading Five Countries of Origin – Asia-Pacific (%), 2007–2011
Figure 35: Zimbabwe – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011
Figure 36: Zimbabwe – International Arrivals by Leading Four Countries of Origin – Middle East (%), 2007–2011
Figure 37: Zimbabwe – International Arrivals by Country of Origin – North America (%), 2007–2011
Figure 38: Zimbabwe – International Arrivals by Leading Five Countries of Origin – South and Central America (%), 2007–2011
Figure 39: Zimbabwe – International Arrivals by Purpose of Visit (%), 2007–2011
Figure 40: Zimbabwe – International Arrivals by Purpose of Visit (%), 2011–2016
Figure 41: Zimbabwe – Inbound Business Tourist Volume (Thousand), 2007–2011
Figure 42: Zimbabwe – Inbound Business Tourist Volume (Thousand), 2011–2016
Figure 43: Zimbabwe – Inbound Leisure Tourist Volume (Million), 2007–2011
Figure 44: Zimbabwe – Inbound Leisure Tourist Volume (Million), 2011–2016
Figure 45: Zimbabwe – Inbound Other Tourist Volume (Thousand), 2007–2011
Figure 46: Zimbabwe – Inbound Other Tourist Volume (Thousand), 2011–2016
Figure 47: Zimbabwe – Total International Departures (Thousand), 2007–2011
Figure 48: Zimbabwe – Total International Departures (Thousand), 2011–2016
Figure 49: Zimbabwe – Number of International Departures by Destination (%), 2011–2016
Figure 50: Zimbabwe – International Departures to Leading Five Asia-Pacific Countries (%), 2007–2011
Figure 51: Zimbabwe – International Departures – North America (%), 2007–2011
Figure 52: Zimbabwe – International Departures by Purpose of Visit (%), 2007–2011
Figure 53: Zimbabwe – International Departures by Purpose of Visit (%), 2011–2016
Figure 54: Zimbabwe – Outbound Business Tourist Volume (Thousand), 2007–2011
Figure 55: Zimbabwe – Outbound Business Tourist Volume (Thousand), 2011–2016
Figure 56: Zimbabwe – Outbound Leisure Tourist Volume (Thousand), 2007–2011
Figure 57: Zimbabwe – Outbound Leisure Tourist Volume (Thousand), 2011–2016
Figure 58: Zimbabwe – Outbound Other Tourist Volume (Thousand), 2007–2011
Figure 59: Zimbabwe – Outbound Other Tourist Volume (Thousand), 2011–2016
Figure 60: Zimbabwe – Number of Overnight Stays (Million), 2007–2011
Figure 61: Zimbabwe – Number of Overnight Stays (Million), 2011–2016

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