Contents:

Part I Executive Summary Part II The United States: A Fertile Ground for Broadband - COMCAST: Blending Telecommunications and Media to Climb to the Top - Overview: From Pay TV into the Broadband World - Key Lines of Business - Financial Position - Broadband Strategy: Retaining the Leadership Position - Operational Performance: Resilient Growth and Expansion into New Areas - SWOT Analysis: Strong Competitor, Well Positioned for Future Market Growth - Assessment: A Leader Facing Increasing Pressure SBC: The Fastest-Growing DSL Provider in the US Bets on Media - Overview: The Quintessential Multiservice Provider - Key Lines of Business - Financial Position - Special Regulations Regarding Broadband - Broadband Strategy: Capitalizing on Brand to Push Bundled Service - Operational Performance: Remarkable Growth Sets It Apart from Baby Bells - SWOT Analysis: Current Assets Key as Competitive Landscape Changes - Assessment: Solid Customer Base Combined with New Products Strengthen SBC's Position Part III Asia: Setting the Pace in Broadband Innovation KT CORP.: Providing a Glimpse into the Future of Broadband - Overview: Financial Strength Secures Market Leadership, and Vice Versa - Key Lines of Business - Financial Position - Broadband Strategy: Ample Bandwidth and Ambitious Applications Plans - Operational Performance: Important Subscriber Growth, but What Next? - SWOT Analysis: KT Well Equipped to Explore New Avenues of Growth - Assessment: KT to Remain a Trendsetter YAHOO! Japan: Unlocking the Potential of Broadband through Applications - Overview: From Content Aggregator to Leading Broadband Players - Key Lines of Business - Financial Data - Broadband Strategy: VoIP as the Engine of Growth - Operational Performance: Quickly Catching on with Leader NTT - SWOT Analysis: Racing to the Top with the Help of Marketing Basics - Assessment: Innovation Will Prove Key Part IV Western Europe: Broadband Internet for the Masses TELECOM ITALIA: Using Ingenuity to Revolutionize the Broadband Space - Overview: Diversification is the Name of the Game - Key Lines of Business - Financial Position - Broadband Strategy: Making High-Speed Internet Available to All - Operational Performance: Subscriber Growth, Albeit at the Expensve of ARPS - SWOT Analysis: Innovation in Packaging Fends Off Increased Competition - Assessment: Next Step, Spreading Out Value-Added Services TELEFONICA DE ESPANA: Swift Response to the Changing Dynamics of the Market - Overview: Finding New Avenues of Growth While Revisiting Old Ones - Key Lines of Business - Financial Position - Broadband Strategy: Embracing Value-Added Services and Flexible Pricing Schemes - Operational Performance: Impressive Growth in the Residential Market - SWOT Analysis: Despite Increased Competition, New Opportunities Unfolding - Assessment: Driving Market Evolution WANADOO: A Versatile Approach to the Broadband Market - Overview: Thinking Globally, Acting Locally - Key Lines of Business - Financial Position - Broadband Strategy: Redefining Customer Segmentation - Operational Performance: Increasing Market Share In and Outside Its Home Market - SWOT Analysis: Capitalizing on New Opportunities, with a Little Help from its Friends - Asessment: Content Will Remain Central in the Operator's Strategy Part V Latin America: Stimulating Adoption in a Nascent Market VTR GLOBALCOM: The Latin Pioneer of the Triple-Play Strategy - Overview: From Niche Player to Market Leader - Key Lines of Business - Financial Position - Broadband Strategy: Moving Beyond High-End Users - Operational Performance: Losing Ground to Telefónica CTC - SWOT Analysis: Key Strengths Crucial to Fend Off Increasing Competitive Pressures - Assessment: Holding Onto the Triple-Play Strategy BRASIL TELECOM: Succeeding at Being All Things to All People - Overview: Establishing a Presence in the Internet Market - Key Lines of Business - Financial Position - Broadband Strategy: Stimulating Broadband Adoption at All Levels - Operational Performance: Leading Broadband Uptake in Its Turf - SWOT Analysis: BrT Is Well Positioned to Fend Off Competitive Threats - Assessment: Quadruple Play on the Horizon