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China's Casual And Social Online Games Report 2012

  • ID: 2205065
  • Report
  • July 2012
  • Region: China
  • 28 Pages
  • Niko Partners
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This new report called China's Casual and Social Online Games 2012 contains an analysis of the three segments of browser-based games: webgames, casual online games, and social networking service (SNS) games, including a market size and 5-year forecast.

While massively multiplayer online games (MMOGs) that require client-software downloads comprise the majority of revenue in China's PC online games market today, browser-based games are pushing the market to new heights. In 2011 Niko's “Casual” segment (including webgames) and SNS segment enjoyed the fastest growth rates within China's enormous $7.0 billion online games market, and they do not require client-software downloads because they are played in the browser.

“The buzzword in Chinese online games today is webgames,” said Lisa Cosmas Hanson, managing partner of Niko Partners. “These games can be played at home, in offices, and in I-cafés because they do not require a download, and they are challenging enough to compete against client-based MMOGs.”

Kevin Hause, senior analyst of Niko, went on to say: “Social games captured the interest of occasional gamers, took hard-core gamers away from MMOGs, and welcomed tens of millions of new gamers to China's games market. At Niko we believe that client-based MMOGs will continue to generate the majority of revenue in China but webgames and social games will comprise an increasing market share.”

Key takeaways from Niko's China's Casual and Social Online Games Report include:

- Social games are the most used applications on social networking sites such as Qzone, Pengyou, and RenRen

- The webgames market is fragmented with low barriers to entry yet fewer infrastructure restrictions than the MMOG market.

- Casual games played through portals and social games played through SNS sites will continue to broaden the gaming population across the spectrum of age, geography and income.
Note: Product cover images may vary from those shown
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About Niko Partners
- Our Focus
- Our Mission and Services
- Our Team
- Our Clients

2012 China Market Research Subscription Deliverables


Executive Summary

Economic Assumptions 2012

- Casual Games
- Social Games
History and Landscape
- Top Games and SNS Sites
Key Market Players
- Tencent
- Sina
- Kaixin001
- RenRen
- 51com
- Qihoo 360

Regulatory Perspective

Market Size and Forecast
- Casual

Casual and social gamers

Future Thoughts

Table of Exhibits:

Exhibit 1: Casual and SNS Combined Revenue and Growth, 2011-2016
Exhibit 2: Sample game screenshot: Parking Game on QQ Zone
Exhibit 3: Sample game screenshot: Happy Farm game on Qzone
Exhibit 4: Top Webgames Games, Niko iCafe Tracker, March 2012
Exhibit 5: Top SNS Sites, Niko iCafe Tracker, March 2012
Exhibit 6: Key Tencent Social and Mobile Operations
Exhibit 7: Screenshot of Game page of Sina Weibo
Exhibit 8: Sina User base by Age, 2012
Exhibit 9: Screenshot of Kaixin001 home page
Exhibit 10: Screenshot of RenRen home page
Exhibit 11: RenRen 1Q2012 Revenues
Exhibit 12: Total China Online Games Market Revenue Forecast
Exhibit 13: China Casual Game Revenue Forecast
Exhibit 14: China SNS Game Revenue Forecast
Exhibit 15: China Online Game Market by Category, 2011 and 2016
Exhibit 16: Casual Gamers by Age
Exhibit 17: SNS Gamers by Age
Exhibit 18: Casual and SNS Average Weekly Gameplay by Gender
Exhibit 19: Gameplay Time by Game Type, by Gamer Segment
Note: Product cover images may vary from those shown
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- Tencent
- Sina
- Kaixin001
- RenRen
- 51com
- Qihoo 360
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown