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Smartphone Market in the US 2011-2015
Infiniti Research Limited, July 2012, Pages: 42
TechNavio's analysts forecast the Smartphone market in the US to grow at a CAGR of 29.3 percent over the period 2011-2015. One of the key factors contributing to this market growth is the ubiquity of smartphones. The Smartphone market in the US has also been witnessing the increasing preference for contactless payment technology. However, the influx of low-cost feature phones could pose a challenge to the growth of this market.
TechNavio's report, the Smartphone Market in the US 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Smartphone market in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include Apple Inc., HTC Corp., LG Corp., Motorola Inc., Research In Motion Ltd., Samsung Electronics Co. Ltd.
Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of analyst time when you purchase this report. Details provided within the report.
TechNavio today launched its report Smartphone Market in the US 2011-2015 based on an in-depth study focusing exclusively on the US. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Hardware team said; “With the increasing trend for information, people are demanding more-advanced devices that offer ease of operation and flexibility in terms of usage. Thus, the development of networking will assist the growth of the Smartphone market in the US. On the other hand, if feature phones offered better display and flexibility than smartphones, this could result in a decline in the growth rate of the Smartphone market in the US.”
According to the report, as smartphones are more popular among the key customer segments, namely individual customers and enterprise customers, there is an increased adoption of smartphones despite their high average selling price (ASP). This increasing rate of adoption of smartphones is expected to increase the penetration of smartphones in the market despite their high ASP. Furthermore, the ability of a smartphone to provide good connectivity through the available options such as 3G, 4G and Wi-Fi will attract more customers from various end-user segments.
Further, the report discusses that one of the main challenges is the influx of low-cost feature phones in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Products
04. Market Landscape
Market Insights
Market Forecast
Five Forces Analysis
05. Vendor Landscape
06. Buying Criteria
07. Market Growth Drivers
08. Drivers and their Impact
09. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 Apple Inc.
Business Overview
SWOT Analysis
12.2 HTC Corp.
Business Overview
SWOT Analysis
12.3 LG Corp.
Business Overview
SWOT Analysis
12.4 Motorola Inc.
Business Overview
SWOT Analysis
12.5 Research In Motion Ltd.
Business Overview
SWOT Analysis
12.6 Samsung Electronics Co. Ltd.
Business Overview
SWOT Analysis
13. Other Reports in this Series
List of Exhibits:
Exhibit 1: Smartphone Market in the US by Adoption of Smartphones among Age Groups 2011
Exhibit 2: Smartphone Market in the US 2011-2015 (unit in million)
Exhibit 3: Smartphone Market in the US versus Rest of the World by Unit Shipment 2011
Exhibit 4: Global Smartphone Market versus Smartphone Market in the US by Growth Rate 2011-2015
Exhibit 5: Global Smartphone Market versus Smartphone Market in the US by Penetration Rate 2011
Exhibit 6: Smartphones versus Feature Phones in the Mobile Handset Market in the US 2011
Exhibit 7: Smartphone Market in the US by Vendor Segmentation (Operating Systems Loaded in Smartphones) 2011
Apple, HTC, LG, Motorola, Research In Motion, Samsung Electronics
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