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Market Opportunities and Emerging Trends in the Prepaid Card Market in Peru: Market Profile Product Image

Market Opportunities and Emerging Trends in the Prepaid Card Market in Peru: Market Profile

  • Published: August 2012
  • Region: Peru
  • 27 Pages
  • BRICdata

The report provides market analysis, information and insights into the prepaid card market in Peru, including:

- Current and forecast values for the prepaid card industry in Peru
- Comprehensive analysis of the industry’s market attractiveness, covering key trends and drivers
- Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
- Detailed analysis of the challenges affecting the prepaid card market in Peru
- Competitive landscape of the prepaid card market in Peru

Summary

In 2010, Peru’s largest bank’s head of commercial banking Carlos Morante stated that it is determined to retain its industry-leading position by shifting focus and targeting the two-thirds of Peruvians who are unbanked. BCP stated that Peru’s increasingly competitive retail banking industry is expected to grow by up to XX% annually until 2014 as the country is expected to post levels of rapid economic growth over the forecast period. Peru still has a low usage of financial cards, which is similar to the rest of the Latin American region and cash is the main payment method READ MORE >

Table of Contents
1 Latin American Prepaid Cards Market Benchmarking
1.1 Overview of Latin American Prepaid Card Market Dynamics
1.2 Types of Prepaid Cards Available in Latin America
1.3 Macroeconomic Drivers
2 Prepaid Cards Market in Peru
2.1 Market Environment
2.1.1 Banking industry structure in Peru
2.1.2 Payment system
2.1.3 Regulatory framework
2.2 Market Size and Growth Potential
2.2.1 Peru banking sector market size
2.2.2 Peru prepaid cards market size
2.3 Marketing Strategies Adopted for Selling Prepaid Cards
2.4 Key Trends, Drivers and Challenges
2.4.1 Economic drivers
2.4.2 Consumer drivers
2.4.3 Business trends and growth drivers
2.4.4 Challenges
2.5 Competitive Landscape
2.5.1 Novopayment
2.5.2 Edenred
2.5.3 BBVA Continental
3 Appendix
3.1 About BRICdata
3.1.1 Areas of expertise
3.2 Methodology
3.3 Disclaimer

List of Tables
Table 1: Latin America Prepaid Card Market Comparison (US$ Billion)
Table 2: Latin America Prepaid Card Market Comparison (US$ Billion)
Table 3: Latin America Prepaid Card Categories
Table 4: Latin American Countries’ Macroeconomic Indicators, 2011
Table 5: Latin American Countries’ Macroeconomic Indicators, 2011
Table 6: Latin American Countries’ Macroeconomic Indicators, 2016
Table 7: Latin American Countries’ Macroeconomic Indicators, 2016
Table 8: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 9: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 10: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011
Table 11: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016
Table 12: Peruvian Banks Market Share, 2011

List of Figures
Figure 1: Latin America Prepaid Card Market Comparison
Figure 2: Peruvian Transaction Values by Payment Methods (%), 2011
Figure 3: Peruvian Banking Industry Loans and Deposits (US$ Billion), 2007–2011
Figure 4: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 5: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011
Figure 6: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016
Figure 7: Trends, Drivers and Challenges in Peruvian Prepaid Cards Market
Figure 8: Peruvian GDP at Constant Prices (US$ Billion), 2007–2016
Figure 9: Peruvian Inflation Rate (%), 2007–2016
Figure 10: Peruvian Annual Disposable Income (US$ Billion), 2007–2016
Figure 11: Peruvian Unemployment Rate (%), 2007–2016
Figure 12: Peruvian Prepaid Card Market Challenges

- Novopayment
- Edenred
- BBVA Continental

Format Properties
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