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Viewing report
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China's Magazine Publishing Industry
China Concept Consulting, July 2004
Against the backdrop of the latest market developments and China’s WTO accession, this report is written to provide an overview of the investment environment in the magazine publishing industry in China from the perspective of foreign investors.
The areas and issues covered by the report include magazine market situation, opportunity analysis, strategic considerations and operational issues for foreign magazine publishers.
The report sets out the regulatory framework and practical limitations of China’s magazine publishing industry under which foreign companies operate. Focusing on key aspects of the magazine industry in China, the report describes the current market situation and presents useful industry information. With a view on the emerging trends of China’s magazine market in the coming years, the report provides an opportunity analysis for potential foreign investors; and through an examination of the key market elements, it attempts to present strategic considerations for foreign magazines wishing to enter the market. The report also discusses some practical operational issues.
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