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The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II


Description: With over 325 commercial suppliers of antibodies, selecting just the right antibody company brings to mind the famous lock and key analogy of antibody-antigen binding—how do scientists find the perfect match? We surveyed nearly 1,000 life scientists worldwide about the types of catalog antibodies that they use and their opinions of commercial suppliers.

Building upon the best-selling 2004 market research report, The Market for Antibodies: Keys to Success for Commercial Suppliers, this 2006 report compares trends over time against the 2004 report, as well as providing additional analyses. This report will help suppliers better understand how their antibodies are used and what types of product their customers need by scientific application. In addition, segmentation analysis and trend comparisons will allow suppliers to understand how the antibodies market is changing and what important differences exist between segments. Market growth data, based on changes since the 2004 report and anticipated future needs, will allow suppliers to track the market performance and project future sales.

This report will help suppliers understand their competitive position, validate their own internal market share estimates, and provide the basis for internal market size calculations. This information will also help suppliers better understand their strengths and weaknesses as compared to their competitors and gauge their brand’s overall performance in the antibodies market.

Report Objectives:
From the perspective of researchers who use commercial, pre-made catalog antibodies, the primary objectives of this report are as follows:

- Reveal market specific differences in usage of antibody-based techniques by segmentation analysis
- Determine market share by usage rates for different market segments and geographic regions
- Assess market growth potential
- Identify leading suppliers of commercial, pre-made catalog antibodies and those suppliers that differentiate themselves through product quality and customer service
- Highlight market factor(s) that influence a customer’s decision to purchase one brand of pre-made catalog antibodies over another
- Provide insights into which product attributes contribute to customer satisfaction and customer dissatisfaction
- Measure customer loyalty via respondents’ willingness to promote a particular brand
- Calculate a customer value score for segmented customer profiles
- Evaluate brand health of the top suppliers based upon key performance metrics related to promotion, products, price, placement and service


Contents: Section 1. Analysis and Interpretation of Survey Results
- Executive Overview
- Study Objectives
- Antibody Sources
- Antibody Usage
- Antibody Suppliers
- Market Share Estimations
- Market Growth Potential
- Purchasing Influences
- Customer Satisfaction with Antibody Product Features
- Customer Loyalty
- Customer Value Assessment
- Brand Share Index
- Conclusion

Section 2. Study Methodology and Demographics
- Methodology
- Demographics
- Questionnaire

Section 3. Presentation of Survey Data
Antibody Uses and Applications
- Antibody-based techniques used in research
- Sources of antibodies
- Number of primary & secondary antibodies used in the past 12 months
- Protein families used in antibody research

Antibody Ordering Information
- Number of primary and secondary pre-made catalog antibodies from commercial suppliers used in the past 12 months
- Use and types of conjugated secondary antibodies
- Unit sizes typically ordered for pre-made catalog antibodies
- Number of vials or tubes of pre-made catalog antibodies typically ordered at a time
- Number of orders for pre-made catalog antibodies placed in the past 12 months
- Expected number of vials or tubes of pre-made catalog antibodies from commercial suppliers over the next 12 months
- Average amount of money spent per order of pre-made catalog antibodies
- Date of last order for pre-made catalog antibodies placed

Commercial Suppliers
- Suppliers used for orders in the past 12 months
- Percentage of budget for pre-made catalog antibodies spent on each brand

Satisfaction with Commercial Antibody Suppliers
- Satisfaction with product features
- Overall satisfaction with value for money for pre-made catalog antibodies from commercial suppliers
- Supplier who has provided the best overall experience in terms of product quality and customer service

Purchasing Influences for Commercial Antibody Suppliers
- Factors influencing decision to purchase from best supplier
- Relative influence of factors in decision to purchase from best supplier
- Likelihood of purchasing from best supplier again in the next 12 months
- Likelihood of recommending best supplier to a colleague
- Number of orders for pre-made catalog antibodies placed with best supplier in the past 12 months
- Length of time purchasing antibodies from best supplier

Brand Experience with Commercial Antibody Suppliers
- Overall rating of experience in obtaining pre-made catalog antibodies from best supplier
- Familiarity with pre-made catalog antibodies available from best supplier
- Acceptability of prices of pre-made catalog antibodies from best supplier
- Ease of obtaining pre-made catalog antibodies from best supplier
- Helpfulness of customer service from best supplier
- Helpfulness of technical support from best supplier
- Attribute most closely identified with best supplier

Demographics

Company Profiles

Section 4. Appendices
- Insights and Perspectives
- Cross-Tabulations of Survey Data
- Presentation of Trend Analysis
- Other Publications
- About BioInformatics
- Our Valued Clients


Summary: This report will help suppliers better understand how their antibodies are used and what types of product their customers need by scientific application. In addition, segmentation analysis and trend comparisons will allow suppliers to understand how the antibodies market is changing and what important differences exist between segments. Market growth data, based on changes since the 2004 report and anticipated future needs, will allow suppliers to track the market performance and project future sales.

44% of respondents are very likely to recommend their best supplier to their colleagues

Suppliers can use this report to help understand which suppliers customers value the most via two key metrics: product quality and customer service. Suppliers can work to improve their brand perceptions by improving the product attributes their customers most value. This report provides key insights into which customers will promote their brand and which customers are detractors for their brand.

Additionally, four new analyses are included in the 2006 report:
- Market share by usage rates for top suppliers
- Market factors that influence a customer’s decision to purchase one brand of pre-made catalog antibodies over another
- Customer value scores by top supplier—assessing the quality of each supplier’s customer base
- “Brand health” of the top antibody suppliers based upon key performance metrics related to product promotion, product attractiveness, product price, product placement and supplier customer service and technical support

This report will help suppliers understand their competitive position, validate their own internal market share estimates, and provide the basis for internal market size calculations. This information will also help suppliers better understand their strengths and weaknesses as compared to their competitors and gauge their brand’s overall performance in the antibodies market.


Companies Mentioned - Abcam - Affinity Bioreagents - BD Biosciences Immunocytometry Systems - BD Biosciences Pharmingen - Beckman Coulter - Biogenesis (MorphoSys) - BioGenex - BioSource (Invitrogen) - Calbiochem (EMD Biosciences) - Caltag (Invitrogen) - Cell Signaling Technology - Chemicon International - Dako - eBioscience - Jackson ImmunoResearch Laboratories - KPL - Molecular Probes (Invitrogen) - Quantum Dot (Invitrogen) - R&D Systems - Rockland Immunochemicals - Santa Cruz Biotechnology - Serotec (MorphoSys) - Sigma-Aldrich - Upstate - Vector Laboratories - Zymed (Invitrogen)


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