• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Mobile Marketing Strategies and Emerging Opportunities in Brazil: Market Profile Product Image

Mobile Marketing Strategies and Emerging Opportunities in Brazil: Market Profile

  • Published: August 2012
  • Region: Brazil
  • 38 Pages
  • BRICdata

The report provides top-level market analysis, information and insights, including:

- In-depth analysis of the mobile value-added services (MVAS) market in Brazil
- A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
- Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

Mobile marketing is becoming an integral part of marketing strategies for companies in Brazil, which is mainly due to the rising number of mobile-internet users and the increasing adoption of smartphones in the country. With the changing consumer preferences and technological advancements in Brazil, mobile marketing is becoming a strategic tool for marketers. Brazil is the leading country for mobile marketing initiatives in Latin America. Some of the main growth drivers for mobile marketing in Brazil are the country's increasing mobile subscriber base and rising number of mobile-internet and smartphone users. Furthermore, the country is preparing to host the 2014 World Cup and 2016 Olympic Games, which will encourage companies to invest in advanced mobile technologies READ MORE >

Table of Contents

1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking

2 Mobile Marketing in Brazil
2.1 Introduction to Mobile Marketing in Brazil
2.2 Key Growth Drivers of Mobile Marketing in Brazil
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure overview
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure
2.4 Key Mobile Marketing Trends in Brazil
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 Coca Cola
2.6.2 Bohemia
2.7 Challenges
2.8 Future of Mobile Marketing in Brazil

3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer

List of Tables
Table 1: Brazilian Market Environment for Mobile Marketing, 2011
Table 2: Latin American Mobile Marketing Survey Findings, 2011
Table 3: Brazilian 3G Subscribers (Million), 1Q 2010–1Q 2012
Table 4: Brazilian Digital Advertising Expenditure (US$ Million), 2007–2016
Table 5: Brazilian Mobile Marketing Expenditure (US$ Million), 2007–2016
Table 6: Brazilian Mobile Marketing Strategies of Key Industries
Table 7: Mobile Banking Services Offered by Leading Brazilian Banks
Table 8: BRICdata Mobile Marketing Definitions

List of Figures
Figure 1: Mobile Marketing Market Environment Indicators in BRIC Countries, 2011
Figure 2: Development Stages of Mobile Services and Current Position of BRIC Countries
Figure 3: BRIC Countries – Mobile Marketing Share of Total Digital Advertising (% Share), 2011 and 2016
Figure 4: BRIC Countries – Future Growth in Mobile Marketing Expenditure (%), 2012–2016
Figure 5: BRIC Countries – Mobile Marketing Market Dynamics, 2007–2016
Figure 6: Brazilian Mobile Users (Million), 2007–2016
Figure 7: Brazilian Digital Advertising Expenditure (US$ Million), 2007–2016
Figure 8: Brazilian Mobile Marketing Share in Digital Advertising Expenditure (US$ Million), 2011–2016
Figure 9: Brazilian Mobile Marketing Expenditure (US$ Million), 2007–2016
Figure 10: Snapshot of Nissan's Poneis Malditos Video Campaign, 2011
Figure 11: Brazilian Blood Donation Campaign – Reaction of a Women After Seeing Blood Bags in a Supermarket
Figure 12: Brazilian Bank Using Slideshare
Figure 13: Snapshot of the Boteco Bohemia Campaign
Figure 14: Brazilian Reasons for Not Accessing Mobile Internet (%), 2011
Figure 15: Brazilian Time Spent on Gaming by Platform (% Share), 2011

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos