Danish Foodservice: The Future of Foodservice in Denmark to 2016

Canadean Ltd, August 2012, Pages: 188

"Danish Foodservice: The Future of Foodservice in Denmark to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Danish foodservice value chain, and for new companies considering entering the market.

Introduction and Landscape
Why was the report written?
This report is the result of Canadean's extensive market and company research covering the Danish Foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry and Denmark's business environment and landscape.“Danish Foodservice: The Future of Foodservice in Denmark to 2016” provides a top-level overview and detailed market, channel and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Danish Foodservice value chain, and for new companies considering entering the market.

What is the current market landscape and what is changing?
Steady GDP growth, accompanied with lower inflation, has been a major driving factor in the growth of the Danish foodservice industry. GDP, at constant prices, grew by 1.1% in 2011, and the inflation level was below 2%, which is in the comfortable zone. The economy has also been showing signs of growth with industrial output increasing by 1.6% between 2011 and 2010, which is a good indicator for a developed country.

What are the key drivers behind recent market changes?
During the review period, changes in the lifestyle of the working population, high per-capita incomes, increasing awareness of nutritious food, and changing demographics supported growth in the foodservice market.

What makes this report unique and essential to read?
“Danish Foodservice: The Future of Foodservice in Denmark to 2016” provides a top-level overview and detailed market, channel and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Danish Foodservice value chain, and for new companies considering entering the market.

Key Features and Benefits
Market insight
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Denmark.

Sector analysis
This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Danish foodservice market.

Industry data
This report provides details on the number of outlets, transactions, average prices, foodservice sales, sales per outlet, and transactions per outlet per week, across nearly 50 sub-channels.

Forecast data
This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

Market conditions
This report will help you to assess the impact of the economic recession and recovery on foodservice market growth.

Key market issues

Steady GDP growth, lower inflation and increase in business confidence driving the foodservice sales
Growth in GDP and lower inflation were the primary reasons for the growth in foodservice sales in the country during the review period. Danish foodservice sales are expected to increase on account of the high urbanized population and changes in eating habits, which are expected to make Denmark a leader in the foodservice industry among the global developed economies.

Restaurants suffered due to rise in inflation
The sudden increase in inflation in 2008-2009 lead to the increase prices of raw materials and subsequently restaurant meals became more expensive, which had an adverse effect on restaurant sales.

Growth in unemployment negatively impact food services industry
The unemployment rate increased to 6.07% in 2009 and it became difficult to find and retain jobs. This affected consumer confidence in Denmark, which declined sharply in 2009, and this coupled with high unemployment rates decreased consumer spending and the number of transactions in restaurants decreased during this period.

Growth in travel and tourism spending to support foodservice sales
Tourism has received an impetus due to high disposable incomes, a better travel network and a spirit of optimistic economy prevailing in the country.

Increase in Internet penetration in the country has made foodservices more convenient for the consumers
As more people are able to access the internet, the foodservice sector in Denmark has gained directly from it. Consumers can now check and compare different restaurants and other foodservice outlets and choose a place that best suits their needs. Furthermore, they were able to reserve tables in restaurants and place their menu orders by using internet.

KEY HIGHLIGHTS

The increasing Ageing population leads to demand for healthy food
The distribution of the Denmark population has changed considerably in recent years. More than 59% of the population is above 40 years of age and prefer healthy meals. Of these age groups, the 60 and above age category is improving much faster than the whole group.

High amount of women workforce encourages foodservice industry in Denmark
An increase in the women workforce and single household has increased the demand for quick service restaurants and fast food chains.

Growth in demand for healthy food items due to increase in lifestyle related disorders
The number of people working for long hours has increased in recent years and this change in lifestyle has affected diet habits. The problem of obesity is mainly concentrated in the urban areas. However, consumers are beginning to be aware of adopting a healthier lifestyle and are choosing healthy food options. Denmark is taking utmost care to fight obesity and is trying to further reduce its obese population that currently stands at 10%.

Eating out-of-home becoming prevalent in the country
With changing lifestyle patterns and an improved economic prosperity in the country it is becoming common for people to eat out-of-home, driving the demand for the foodservice industry in the country. Both fast food and formal dining outlets have increased especially in urban areas with people living there significantly increasing their expenditure on meals purchased outside.

Increasing awareness of organic food
The demand for organic food is high with food that is low in fat and organic being preferred. The Denmark government has started encouraging organic on the production side by reimbursing organic farm costs and also on the supply side by ensuring 60% of meals in public kitchens are organic.

KEYWORDS

Foodservice, Food-service, Out-of-home, Eating-out, Catering, Meals, Denmark, Danish, Profit sector, Cost Sector, Accommodation, Hotel, Leisure, Restaurant, Konbini, Cafe, Coffee Shop, Pub, Club, Nightclub, Bars, Taverns, Full service restaurant, Fast-food, Takeaway, Quick Service Restaurant, FSR, QSR, Education, Travel, Workplace, Military, Welfare, Healthcare, Retail foodservice, Instore, In-store

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales, while forecasts are provided for 2012 - 2016.
1.3 Summary Methodology

2 Executive Summary

3 Danish Foodservice - Market Attractiveness
3.1 Danish Foodservice Market Size
3.2 Market Trends and Drivers
3.2.1 Denmark macro-economic fundamentals
3.2.2 Danish Foodservice - consumer trends and drivers
3.2.3 Danish Foodservice - technology trends and drivers
3.2.4 Danish foodservice - operator trends and drivers
3.3 Danish Foodservice market forecasts

4 Danish Foodservice - Market Dynamics and Structure
4.1 Profit sector analysis
4.1.1 Channel share analysis
4.1.2 Profit sector structure: outlets
4.1.3 Profit Sector Demand: Transactions
4.2 Cost sector analysis
4.2.1 Channel share analysis
4.2.2 Cost sector structure: outlets
4.2.3 Cost Sector Demand: Transactions
4.3 Regulatory Environment
4.3.1 Legal and self-regulation developments
4.3.2 Key regulations for foodservice sector

5 Danish Foodservice - Profit Sector Analysis
5.1 Profit Sector Analysis: Accommodation
5.1.1 Porter's Five Force Analysis - accommodation
5.1.2 Channel Trend Analysis
5.1.3 Channel size and forecasts
5.1.4 Key channel indicators
5.2 Profit Sector Analysis: Leisure
5.2.1 Porter's Five Force Analysis - leisure
5.2.2 Channel trend analysis
5.2.3 Channel size and forecasts
5.2.4 Key channel indicators
5.3 Profit Sector Analysis: Pubs, Clubs and Bars
5.3.1 Porter's Five Force Analysis - pubs, clubs and bars
5.3.2 Channel trend analysis
5.3.3 Channel size and forecasts
5.3.4 Key channel indicators
5.4 Profit Sector Analysis: Restaurants
5.4.1 Porter's Five Force Analysis - restaurants
5.4.2 Channel trend analysis
5.4.3 Channel size and forecasts
5.4.4 Key channel Indicators
5.5 Profit Sector Analysis: Retail
5.5.1 Porter's Five Force Analysis - retail
5.5.2 Channel trend analysis
5.5.3 Channel Size and Forecasts
5.5.4 Key channel indicators
5.6 Profit Sector Analysis: Travel
5.6.1 Porter's Five Force Analysis - travel
5.6.2 Channel trend analysis
5.6.3 Channel size and forecasts
5.6.4 Key channel indicators
5.7 Profit Sector Analysis: Workplace
5.7.1 Porter's Five Force Analysis - workplace
5.7.2 Channel trend analysis
5.7.3 Channel size and forecasts
5.7.4 Key channel indicators

6 Danish Foodservice - Cost Sector Analysis
6.1 Cost Sector Analysis: Education
6.1.1 Channel trend analysis
6.1.2 Channel size and forecasts
6.1.3 Trend analysis: key channel indicators
6.2 Cost Sector Analysis: Healthcare
6.2.1 Channel trend analysis
6.2.2 Channel size and forecasts
6.2.3 Trend analysis: key channel indicators
6.3 Cost Sector Analysis: Military and Civil Defense
6.3.1 Channel trend analysis
6.3.2 Channel size and forecasts
6.3.3 Trend analysis: key channel indicators
6.4 Cost Sector Analysis: Welfare and Services
6.4.1 Channel trend analysis
6.4.2 Channel size and forecasts
6.4.3 Trend analysis: key channel indicators

7 Danish Foodservice - Competitive Landscape
7.1 Leading Financial Deals
7.2 Company Profile: Norfolkline Irish Sea Ferries
7.2.1 Company overview
7.2.2 Norfolkline Irish Sea Ferries: main products and services
7.3 Company Profile: Paradis Danmark A/S
7.3.1 Company overview
7.3.2 Paradis Danmark A/S: main products and services
7.4 Company Profile: Baresso Coffee A / S
7.4.1 Company overview
7.4.2 Baresso Coffee A / S: main products and services
7.5 Company Profile: Danske Koncept Restauranter A/S
7.5.1 Company overview
7.5.2 Danske Koncept Restauranter A/S: main products and services
7.6 Company Profile: McDonald's Danmark A/S
7.6.1 Company overview
7.6.2 McDonald's Danmark A/S: main products and services
7.7 Company Profile: Monarch A/S
7.7.1 Company Overview
7.7.2 Monarch A/S: Main Products and Services
7.8 Company Profile: ISS A/S (Foodservice)
7.8.1 Company Overview
7.8.2 ISS A/S (Foodservice): main products and services

8 Business Landscape
8.1 Macroeconomic Environment
8.2 Consumer Trends
8.3 Technology Trends

9 Appendix
9.1 About Canadean
9.2 Disclaimer

- Baresso Coffee A / S
- Danske Koncept Restauranter A/S
- ISS A/S (Foodservice)
- McDonald's Danmark A/S
- Monarch A/S
- Norfolkline Irish Sea Ferries
- Paradis Danmark A/S

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