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Mobile Marketing Strategies and Emerging Opportunities in Russia: Market Profile Product Image

Mobile Marketing Strategies and Emerging Opportunities in Russia: Market Profile

  • ID: 2207401
  • August 2012
  • Region: Russia
  • 41 Pages
  • BRICdata

The report provides top-level market analysis, information and insights, including:

- In-depth analysis of the mobile value-added services (MVAS) market in Russia
- A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
- Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

The presence of digital media marketing is growing in Russia. The country contains the largest internet user base in Europe, with more than 50 million internet users and 27 million mobile-internet users. Russians are increasingly depending on online services to access product reviews, information on companies and products, and price comparison site before making their purchase decisions. Although mobile marketing is still in an early stage of development in the country, it is expected develop rapidly over the forecast period, as the success of online marketing is replicated on mobiles. The growth in mobile marketing is also expected to be driven by the country's rising smartphone user base and by the implementation of 3G and 4G infrastructure, which will increase READ MORE >

1 Benchmarking of Mobile Marketing in BRIC Countries
1.1 Market Environment for Mobile Marketing in BRIC Countries
1.2 Future Prospects of Mobile Marketing in BRIC Countries
1.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
1.3.1 Mobile marketing share of total digital advertising
1.3.2 Future mobile marketing expenditure benchmarking

2 Mobile Marketing in Russia
2.1 Introduction to Mobile Marketing in Russia
2.2 Key Growth Drivers of Mobile Marketing in Russia
2.2.1 Infrastructure drivers
2.2.2 Consumer drivers
2.2.3 Business drivers
2.3 Mobile Marketing Forecasts
2.3.1 Digital advertising expenditure overview
2.3.2 Mobile marketing share of total digital advertising expenditure
2.3.3 Mobile marketing expenditure
2.4 Key Mobile Marketing Trends in Russia
2.5 Mobile Marketing Strategies in Key Industries
2.5.1 Overview
2.5.2 Healthcare
2.5.3 Banking
2.5.4 Travel and tourism
2.5.5 FMCG
2.6 Case Studies
2.6.1 MTS
2.6.2 Coca Cola brands: Fanta and Burn
2.7 Challenges
2.8 Future of Mobile Marketing in Russia

3 Appendix
3.1 What is this Report About?
3.2 Definitions
3.3 About BRICdata
3.3.1 Areas of expertise
3.4 Methodology
3.5 Disclaimer

List of Tables
Table 1: Russian Market Environment for Mobile Marketing, 2011
Table 2: Russian Digital Advertising Expenditure (US$ Million), 2007–2016
Table 3: Russia Mobile Marketing Expenditure (US$ Million), 2007–2016
Table 4: Russian Mobile Marketing Strategies of Key Industries
Table 5: Mobile Banking Services Offered by Leading Russian Banks
Table 6: BRICdata Mobile Marketing Definitions

List of Figures
Figure 1: Mobile Marketing Market Environment Indicators in BRIC Countries, 2011
Figure 2: Development Stages of Mobile Services and Current Position of BRIC Countries
Figure 3: BRIC Countries – Mobile Marketing Share of Total Digital Advertising (% Share), 2011 and 2016
Figure 4: BRIC Countries – Future Growth in Mobile Marketing Expenditure (%), 2012–2016
Figure 5: BRIC Countries – Mobile Marketing Market Dynamics, 2007–2016
Figure 6: Share in Value Terms of Multiple Media Platforms for Placing Advertisements
Figure 7: Russian Mobile Users (Million), 2007–2016
Figure 8: Russian Mobile-Internet User Base by Age (% Share), 2011
Figure 9: Russian Smartphone, Tablets and Other Feature Phone Sales in Leading Cities (% Share), 2011
Figure 10: Russian Smartphone Sales (Thousand Units), Q1 2010–Q1 2012
Figure 11: Russian Smartphones as a Percentage of Mobile Phone Handsets (% Share), Q1 2010–Q1 2012
Figure 12: Russian Share of Mobile Data Usage (% Share), 2011
Figure 13: Russian Digital Advertising Expenditure (US$ Million), 2007–2016
Figure 14: Russia Mobile Marketing Expenditure Share in Digital Advertising (US$ Million), 2011–2016
Figure 15: Russia Mobile Marketing Expenditure (US$ Million), 2007–2016
Figure 16: Russian Structure of Mobile Marketing According to Delivery Channels (% of mobile ad spend), 2010
Figure 17: Russian Gamers per Platform (Million Users), 2011
Figure 18: Mobile Gaming Campaign Launched by MTS to Promote its ‘Red Energy' Tariff Plan
Figure 19: Pictures Available for Download as Part of Burn's Mobile Campaign
Figure 20: Advert Placed on Chameleon as Part of Burn's Mobile Campaign
Figure 21: Pictures available for download as part of Fanta's mobile marketing campaign
Figure 22: Russian Mobile-Internet User Base by Mobile Platforms (% Share), 2012

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