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Mobile Marketing Strategies and Emerging Opportunities in India: Market Profile Product Image

Mobile Marketing Strategies and Emerging Opportunities in India: Market Profile

  • ID: 2207403
  • August 2012
  • Region: India
  • 41 Pages
  • BRICdata

The report provides top-level market analysis, information and insights, including:

- In-depth analysis of the mobile value-added services (MVAS) market in India
- A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
- Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service

Summary

Mobile marketing is registering significant growth in India due to its various benefits. These benefits include the ability to reach a target audience from mobile marketing in a more cost-effective manner than traditional options such as print and television advertisements, as well as the ability to directly interact with consumers through mobile marketing, which enables companies conduct surveys and polls, generate feedback and receive immediate response to their marketing initiatives. These benefits are generating better returns on investment for corporations on their mobile marketing expenditure. The rising use of mobile marketing can be attributed to the country’s increasing mobile internet penetration, especially in social groups A and B (SECs A and B).

Scope

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1 South Asia’s Wealth Diaspora – Country Benchmark Comparison
1.1 Market Environment
1.2 Share of Wealth by Nationality
1.3 Comparison of Remittances across South Asia

2 Pakistan
2.1 Market Environment
2.1.1 GDP at constant prices
2.1.2 Inflation
2.1.3 Market capitalization
2.2 NRP Population
2.2.1 Number of non-resident Pakistanis
2.2.2 Number of non-resident Pakistani millionaires
2.2.3 Wealth of non-resident Pakistani millionaires
2.3 Remittance
2.4 Investment Trends and Drivers
2.4.1 Increasing number of NRPs worldwide
2.4.2 Persian Gulf-based NRPs remain the key market for wealth management providers
2.4.3 Favorable investment policies and well-regulated financial markets
2.4.4 Positive economic outlook
2.4.5 Increasing competition among domestic and international wealth management providers
2.4.6 Favorable exchange rate encouraging NRP investment in Pakistan
2.5 Competitive Landscape
2.5.1 Overview of leading companies
2.5.2 Marketing and expansion strategies
2.6 Challenges

3 Appendix
3.1 About BRICdata
3.1.1 Areas of expertise
3.2 Methodology
3.3 Definitions
3.4 Disclaimer

List of Tables
Table 1: Non-Resident Population of South Asian Countries – 2011
Table 2: Non-Resident Millionaires Wealth Comparison (US$ Billion), 2007–2016
Table 3: Average Wealth of Non-Resident Millionaires, 2011
Table 4: Non-Resident Pakistani Population by Country (Million), 2011
Table 5: NRP Millionaire Population by Region, 2011
Table 6: NRP Millionaires’ Wealth (US$ Billion), 2007–2011
Table 7: NRP Millionaires’ Wealth (US$ Billion), 2012–2016
Table 8: NRP Millionaires’ Wealth by Region (US$ Billion), 2011
Table 9: Pakistani Remittances (US$ Million), 2007–2011
Table 10: Pakistani Remittances by Country of Origin (US$ Million), 2007–2011
Table 11: Pakistan’s Gross Domestic Product and Foreign Exchange Reserves (US$ Billion), 2007-2011
Table 12: Net Inflow of Foreign Investment in Pakistan (US$ Million), 2007–2011
Table 13: Pakistan – Market Capitalization (PKR Billion), 2007–2011

List of Figures
Figure 1: Non-Resident Population of South Asian Countries – 2011
Figure 2: Non-Resident Millionaires Wealth Comparison (US$ Billion), 2007–2016
Figure 3: South Asia Comparison of Remittances (US$ Billion) – 2011
Figure 4: Pakistan – GDP at Constant Prices (US$ Billion), 2007–2016
Figure 5: Pakistan – Inflation Rate (%), 2007–2016
Figure 6: Pakistan – Market Capitalization (US$ Billion), 2007–2011
Figure 7: Non-Resident Pakistani Population by Country (%), 2011
Figure 8: NRP Millionaire Population by Region (%), 2011
Figure 9: NRP Millionaires’ Wealth (US$ Billion), 2007–2011
Figure 10: NRP Millionaires’ Wealth (US$ Billion), 2012–2016
Figure 11: NRP Millionaires’ Wealth by Region (US$ Billion), 2011
Figure 12: Pakistani Remittances (US$ Million), 2007–2011
Figure 13: Pakistani Remittances by Country of Origin (%), 2011
Figure 14: Investment Trends and Drivers
Figure 15: Exchange Rate (US$ to PKR), 2007–2011
Figure 16: Net Inflow of Foreign Investment in Pakistan (US$ Million), 2007–2011
Figure 17: Pakistan – Market Capitalization (PKR Billion), 2007–2011

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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