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West Europe Sports Drinks Report 2004
Zenith International, Aug 2004, Pages: 212
The energy drinks phenomenon continues to endure, silencing those critics who have argued that energy drinks are just a passing fad.
West Europe energy drinks have witnessed runaway success in recent years; yet the market has slowed down to some extent.
Fewer energy drinks are being launched in West Europe compared to recent years. The early 2000s have clearly experienced a shake-out.
A number of smaller, more marginal, energy drinks operators have withdrawn their products or have decided to focus on other business activities.
In an energy drinks landscape still dominated by Red Bull, the major soft drink multinationals have struggled to make headway, but are evidently determined to fight on in this key growth sector of carbonated soft drinks.
The West Europe energy drinks market has been boosted by a number of factors.
These include: strong branding, intensified marketing activity, the targeting of key consumer groups, such as motorists, the expansion of distribution, packaging innovation and an albeit slower stream of new entrants.
Although faced with growing competition from pre-mixed spirits and other functional soft drinks, energy drinks continue to demonstrate solid growth potential.
This report offers you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Zenith International's 2004 West Europe Energy Drinks Report is broken down into 3 main sections:
1. A full West Europe market commentary provides in-depth analysis of the latest trends, covering – consumption, market value and pricing, industry structure, distribution, marketing and target groups, segment dynamics, legislative background and forecasts.
2. Comprehensive tables and charts interrogate the West European energy drinks market looking into – consumption trends to 2003, market values, country rankings, distribution by volume and value, types of packaging, ingredients, the top 20 leading brands, and forecasts of consumption to 2008. New tables include an analysis of value per litre and value per can (retail and away from home distribution) in 2003.
3. 16 country profiles contain expert market interpretation, alongside comprehensive tables and charts.
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