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Value Added And Multimedia Services In Poland 2012

Description:
Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 provides readers with the newest data and sharpest analysis of business conditions and opportunities in the areas of mobile internet, fixed line and mobile telephony and pay TV and video services. It covers the market in terms of existing and projected structure and value, with an eye to the future as the markets in Poland and around the world focus more on multimedia and value added services and less on voice service.

This report defines the value of the market, describes its rise using historical data, and focuses on the value of specific services such as music, games, SMS payments, mobile internet, graphics and applications, and mobile and community marketing. It covers smart phone usage as well as traditional computer-based services, and reveals revenues attached to each. Polish pay TV is examined in detail in terms of value, featuring the potential of high growth segments such as digital cable, IPTV and digital platforms moving forward.

Revenues for premium and reduced rate services in the field of fixed line telephony are given, along with potential for the expansion of value added services within this segment. But as mobile telephony is the growth centre of this industry in Poland and much of today’s world, this report focuses on coverage of the structural mix created by the variety of services available and soon to enter the marketplace, and the major players intent on bringing new services to market.

In addition to detailed profiles of the market’s top service providers, Value added and multimedia services in Poland 2012, Development forecasts for 2012-2016 provides all the data and analysis professionals need to begin, expand or alter their operations and position their companies for success in the years ahead.
Contents:
1. Methodology of the report
2. Executive summary
3. General overview of the market of value-added and multimedia services in Poland
4. Trends in individual market segments
5. Mobile value-added services
6. Premium rate and reduced-rate services
7. Pay television
8. Institutions active on the Polish market of value-added and multimedia services
9. UKE
10. KRRiT
11. PIKE
12. PIRC
13. KUD at PIIT
14. ZAiKS
15. Polish market of value-added and multimedia services compared to selected European markets
16. The market of mobile value-added services
17. Horizontal structure of the mobile value-added services market
18. Entertainment and information
19. Graphics
20. Applications
21. Music
22. Games
23. Navigation and geolocation
24. Mobile marketing
25. Mobile social media
26. E-books and mobile press
27. Mobile television
28. Mobile finance
29. Mobile payments
30. Mobile banking
31. QR codes
32. The vertical structure of the mobile value-added services market
33. Key players
34. Avantis
35. Blue Media
36. CT Creative Team
37. e-Muzyka
38. Facebook
39. mLife
40. MNI
41. Mobile Experts
42. Mobiltek
43. Mobini
44. mPay
45. Nasza Klasa
46. NaviExpert
47. One-2-One
48. Platforma Rozrywki Mobilnej Nitro
49. Propolis Media
50. Pulsar Mobile
51. Teleaudio Dwa (Teleaudio)
52. Telecom Media
53. Wind Mobile
54. Content producers
55. Breakpoint
56. Mobile Entertainment Europe
57. Netox
58. nGames
59. Tequila Mobile
60. Mobile network operators
61. Distributors
62. Premium rate service providers
63. Development forecasts for the mobile value-added services
64. Fixed-line value-added services market
65. Premium rate and reduced rate services
66. Players on the market of premium rate and reduced rate services
67. TP SA
68. GTS Energis
69. Telefonia Dialog
70. Netia
71. Trends on the market of premium rate and reduced rate services
72. Registry of premium rate and reduced rate numbers
73. Development forecasts for the market of premium rate and reduced rate services
74. Internet - the market of value-added services
75. Individual users
76. Business clients
77. Domain market
78. Small hosting
79. Mobile internet market
80. Value and growth of the mobile internet market
81. Number of subscribers
82. Infrastructure and network development
83. Popularity of mobile internet
84. Global market of the mobile internet
85. Development forecasts for the mobile internet market
86. Pay television market
87. Digital platform market
88. Number of subscribers
89. Market value and growth
90. Analogue television
91. Number of subscribers
92. Market value and growth
93. Digital television
94. Number of subscribers
95. Market value and growth
96. IPTV market
97. Number of subscribers
98. IPTV operators for smaller players
99. Inotel
100. SGT
101. IPTV in the world
102. Development forecasts for the pay television market in Poland
103. Extra: VOD
104. Extra: Digitisation
105. List of graphs
106. List of tables
107. About PMR
108. Contact PMR
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