The publication provides a unique monitoring & benchmarking of the world's top salmon farmers/aquaculture firms' endeavours to communicate/report transparently, in English, on the corporate, social and environmental responsibility (CSER) aspects of their business.
Each of the world's Top 35 firms (based on 2011 production disclosures) have seen their reporting (website corporate documentations/statements, annual & sustainability/environment reports) benchmarked against a comprehensive set of novel 212 CSER indicators. The latter are, when it comes to environmental impacts & reporting, compatible with the indicators contained in the 2012-released WWF-initiated Salmon Aquaculture Dialogue (SAD) standards, which will serve as the basis of the Aquaculture Stewardship Council (ASC) ‘eco-certification'; which aims to become the world's n°1 farmed salmon ecolabel and to which many retailers worldwide are pledging support.
The data-rich report provides crucial and up-to-date key statistics about the 2011 global salmon markets, and national & company-specific salmon production & revenues data. Tables allow for comparison of ranking, production, achievements & needs for improvements, use of Global Reporting Initiative (GRI) indicators, etc...
- Australia (Tasmania)
- Canada ((British Columbia, New Brunswick, Newfoundland & Labrador and Nova Scotia)
- Faroese Islands
- New Zealand
- UK (Scotland)
- USA (Maine)
WHO SHOULD BUY THIS REPORT
This publication is a must-read for salmon farmers, industry organisations, retailers, government departments & agencies, eNGOs and all those concerned about the 'sustainability' of salmon farming.
REASONS TO BUY
This report will...
- help key players and stakeholders (including environmental NGOs and retailers) assess the level of proactive/voluntary transparency & communication endeavours displayed by top salmon farmers worldwide when it comes to corporate and social responsibility (CSR) and environmental sustainability.
- help salmon farming representative bodies & firms aspiring to higher level of sustainability to compare – by topics & indicators - & benchmark their performances (where noted) and transparency with that of the leaders in the field... and perhaps with their competitors...
- help salmon farmers, representative industry organisations, institutional & governmental decision-makers devise their own CSR/CSER communication strategies and – we hope – help them improve upon their reporting.
- help salmon farming companies considering/aiming to publish annually a CSR/CSER/Environment report (most still don't) and learn from the best of what's being done ‘out there'...
- provides stakeholders with a snapshot of the 2011 salmonid aquaculture industry, available data and trends, and provides context-setting information regarding the 2011 & 2012 financial years and markets.
The world's top 35 (well... 36; as we had some ex aequo) salmon firm's CSER rating Methodology is based on three dimensions for each of the 212 indicators monitored: A) Comprehensiveness of reporting, B) Relevance of data/level of details, and C) Frequency of reporting. To these quantitatives we have added, for each firms, qualitative D) ‘bonus points' aiming to reward a) Overall quality of data & website(s)' / reports' presentation; b) Progress; improvement on previous FY year's reporting performance; c) Goals for Higher Sustainability Performance & Improvements' (detailed goals, vision, leadership, etc.), including but not restricting rewards for firms that engage for the first time upon on CSR & Environment reporting. The overall rating obtained is noted out of 10.
According to the demanding CSER reporting/communication rating standards adopted in this report, we estimate that: Any rating >5 = 'Very Good'; rating [3-5] = 'Good'; rating [1.5-3] = 'Could do better/merits encouragements' rating [0.5-1.5] = 'Poor' rating <0.5 = ‘Extremely poor'.
This year, 3 firms' communication over CSER were rated 'very good'; 7 firms got 'good' CSER report ratings; 6 firms 'could do better', 6 had a 'poor' communication; whilst 14 had an 'extremely poor' level of CSER reporting in English.
SeafoodIntelligence was the official & exclusive media partner of the 2007 World Seafood Congress in Dublin, Ireland. It was also Media Partners for the first two years of the Seafood Summit (Jacksonville, Florida/USA & Barcelona, Spain) organised by the Seafood Choices Alliance, a SeaWeb programme. The following national & international organisations have signed memorandum of understandings (MOUs) with SeafoodIntelligence: International Institute of Fisheries Economics & Trade (IIFET); the North American Association of Fisheries Economists (NAAFE), the US National Shellfisheries Association (NSA), the European Aquaculture Society (EAS), the Seafood Choices Alliance, etc...
When the Irish Sea Fisheries Board (BIM) chose to give its 150+ staff and library full access to the SeafoodIntelligence.com News & Database Service; BIM's Aquaculture Development Manager commented: “We have been impressed by the consistently high standard of journalism maintained by Seafood Intelligence and we believe that our entire staff will derive considerable benefit from having access to the important and up to the minute stories carried on the service.”
When SeafoodIntelligence was also appointed official & exclusive media partner of the 2007 World Seafood Congress, the Congress Moderator, Donal Amguire, commented: “The Congress organisers felt that having Seafood Intelligence as a media partner would greatly enhance our Congress delegate and exhibitor offering,” [...] “As an independent international news agency, with a specialist knowledge and understanding of the global seafood sector, they can actively support our efforts to place seafood at the top of the consumer affairs agenda. This is an important objective; seafood consumption saves lives and sustains coastal communities.” [...] “Seafood Intelligence will offer an invaluable high profile platform from which the Congress will be able to introduce its world-class speaker line-up and important conference content to the widest possible audience.”
Speaking on August 22, 2012 of the n°1 ranking of (partly-government owned & Oslo Børs-listed) Cermaq in SeafoodIntelligence's 2012's benchmarking survey of the world's top salmon & trout farmers' communication over corporate, social and environmental responsibility (CSR/Sustainability) reporting, the Norwegian Minister of Industry and Trade, Mr. Trond Giske, said: “It is very good news that Cermaq for the second year has been rated as n°1 of the world's leading farming and feed producers in the benchmark report about communication of the company's social responsibility. It is my hope that Cermaq's sustainability report can be an inspiration for others.”
“Seafood Intelligence is one of the key news outlets reporting on the seafood industry” - Mainstream Canada (August 2012). SHOW LESS READ MORE >
Some recent quotes about ‘aquaculture'
Some recent quotes about ‘sustainability'
Introduction, Scope & Methodology
2. Scope & Aims
3. Salmon Aquaculture Dialogue (SAD)-compatible Criteria, Indicators & Assoc. Standards
4. Methodology for the rating & benchmarking of firms' CSER reporting
5. CSER ratings – Comparative Calculation Tables
6. Synoptic CSER scores & ranking of the world's Top 35 salmonid producers Including 2011 & 2012E production (Table)
7. Top 10/15 salmonid firms ranked by CSER reporting rating (Table)
8. Chilean(-owned) salmonid firms ranked by CSER reporting rating (Table)
9. Women in Aquaculture - Corporate positions & decision-making roles (Table)
10. Sustainability Communication: Comparing Achievements & Improvement Needs for the Top 35 salmon companies & for Top 3 fish feed companies (Table)
11. Comparative list (by firms) of GRI indicators & profiles reported upon. (Table)
2011 Highlights, chronologies & 2012 mid-year update
a. 2011: A year of Two halves...
b. Note on Chilean warning signs, re. steep growth
c. New Chilean aquaculture regulation now in place in Chile
d. Selection of 2011 Highlights (month-by-month in ante-chronological order)
e. Mid-year Update for January-June (H1) 2012
f. Top 25 ‘Anti-industry & aquaculture criticisms' news stories of 2011 on SeafoodIntelligence.com
g. Top 25 (all topics) news stories in 2011 on SeafoodIntelligence.com ( note that many revolved around ‘critics' and ‘sustainability')
A) Data & reporting matrixes per firm
B) Notes per company; A look at AR, CSR reports & websites
C) Index of Indicator topics per keywords
D) CSERr Ranking of the Top 35 salmon firms
Examples of companies mentioned include:
- Alsaker Fjordbruk
- Australis Seafoods / Australis Mar
- Blumar Seafoods
- Cooke Aquaculture
- Cultivos Marinos Chiloe
- Ellingsen Seafood
- Firda Seafood
- Leroy Seafood
- Los Fiordos
- Marine Farms GMT
- Marine Harvest
- Nova Sea
- Salmones Antartica (Nissui)
- Salmones Aysen
- Salmones Humboldt (Mitsubishi)
- Salmones Pacific Star