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Profound Research and Investment Forecast Evaluation of Sports Shoes and Sportswear Market in China, 2011—2016 Product Image

Profound Research and Investment Forecast Evaluation of Sports Shoes and Sportswear Market in China, 2011—2016

  • Published: February 2012
  • Region: China
  • 101 Pages
  • Huidian Research

FEATURED COMPANIES

  • 361°(China) Co. Ltd.
  • Adidas (Suzhou) Co., Ltd.
  • ANTA (China) Co., Ltd.
  • Li Ning Company Limited
  • NIKE
  • Xtep (China) Co., Ltd.
  • MORE

The competition of domestic sportswear industry is mainly reflected in the competition of brand manufacturers. Currently, there are about 20 sports brands which own the certain influence power in China. The sport apparel market has basically occupied by international brands and domestic brands. The main international brands are NIKE, Adidas, Puma, Kappa, Converse, Mizuno and some other brands. This class of brands prices a higher range and the consumers are mainly concentrated in the first and second tier cities which have developed economy, accounting for the relatively high-end market. The main domestic brands are LI-NING, ANTA, Qiaodan, Peak, 361°and Xtep. This kind of brands positions in a mid-range price and has more obvious market advantages in the second and third tier cities, and efforts to enter the first tier cities market for grasping the international brand market share.

Please note: The report is in Chinese version. The English version can be provided in two business days.

Chapter I. Operation Status Quo of Sports Shoes and Sportswear Industry

1. Overview of China's Sports Shoes and Sportswear Industrial Development
1.1 Development of Sports Shoes and Sportswear Industry
1.1.1 Definition
1.1.2 Industrial Development History
1.2 Analysis of Production Pattern
1.3 Analysis of Industrial Economic Indicators in 2011
1.3.1 Profitability
1.3.2 Growth Rate
1.3.3 Industry Cycle
1.3.4 Indicators of Competitive Intensity

2. Development Dynamic of Global Sports Shoes and Sportswear Market in 2011
2.1 Development of Global Sports Shoes and Sportswear Market
2.2 Analysis of Sports Shoes and Sportswear Market in Major Countries
2.2.1 Status Quo Analysis in America
2.2.2 Status Quo Analysis in Europe
2.2.3 Status Quo Analysis in Korea

3. Operation Analysis of China's Sports Shoes and Sportswear Market in 2011
3.1 Basic Development Situation of Sports Shoes and Sportswear Market
3.1.1 Analysis of Market Development Status Quo
3.1.2 Status Quo of China's Shoes and Clothing Industry
3.1.3 Characteristics of China's Sports Shoes and Sportswear Industry
3.1.4 China's Outdoor Sports Shoes and Sportswear Industry Stepped into the Rapid Development Period
3.2 Analysis of Product Market Price
3.2.1 Price Trend in 2010
3.2.2 Forecast of Price Trend from 2012 to 2016
3.3 Brand Analysis of Domestic Sports Shoes and Sportswear Enterprises
3.3.1 Brand Status Quo
3.3.2 Current Problems in Brand Operation
3.3.3 Create Brands Through Different Methods

4. International Comparation of China's Sports Shoes and Sportswear Industry in 2011
4.1 Development of China's Sports Shoes and Sportswear Market
4.1.1 Race to Seize the Female Market
4.1.2 Outdoor Shoes and Clothing Market Develop Rapidly
4.1.3 Step into the Integration Period
4.2 International Comparation of China's Sports Shoes and Sportswear Industry
4.2.1 Analysis of Industrial Competitiveness Index in China
4.2.2 International Comparation of Industrial Competitiveness Index in China

5. Data Monitoring of China's Textile Clothing Manufacturing Industry from 2007 to 2011
5.1 Scale of China's Textile Clothing Manufacturing Industry from 2007 to 2011
5.1.1 Analysis of Increase on Enterprise Number
5.1.2 Analysis of Increase on Employee Number
5.1.3 Analysis of Increase in Assets Scale
5.2 Output Value of China's Textile Clothing Manufacturing Industry from 2007 to 2011
5.2.1 Analysis of Increase on Finished Products
5.2.2 Analysis of Sales Value
5.2.3 Analysis of Export Value
5.3 Cost of China's Textile Clothing Manufacturing Industry from 2007 to 2011
5.3.1 Statistics of Sales Costs
5.3.2 Statistics of Expenses
5.4 Profitability of China's Textile Clothing Manufacturing Industry from 2007 to 2011

6. Data Monitoring of China's Leather Shoes Manufacturing Industry from 2007 to 2011
6.1 Scale of China's Leather Shoes Manufacturing Industry from 2007 to 2011
6.1.1 Analysis of Increase on Enterprise Number
6.1.2 Analysis of Increase on Employee Number
6.1.3 Analysis of Increase in Assets Scale
6.2 Output Value of China's Leather Shoes Manufacturing Industry from 2007 to 2011
6.2.1 Analysis of Increase on Finished Products
6.2.2 Analysis of Sales Value
6.2.3 Analysis of Export Value
6.3 Cost of China's Leather Shoes Manufacturing Industry from 2007 to 2011
6.3.1 Statistics of Sales Costs
6.3.2 Statistics of Expenses
6.4 Profitability of China's Leather Shoes Manufacturing Industry from 2007 to 2011

Chapter II. Supply and Demand Monitoring of Sports Shoes and Sportswear Market
7. Status Quo of China's Sports Shoes and Sportswear Production
7.1 Overall Scale
7.2 Overview of Production Capacity
7.2.1 Analysis of Production Capacity from 2009 to 2011
7.2.2 Forecast of Production Capacity from 2012 to 2016
7.3 Overview of Production Volume
7.3.1 Analysis of Production Volume from 2009 to 2011
7.3.1 Forecast of Production Volume from 2012 to 2016
7.4 Analysis of Marketing Sales
8. Demand Analysis of China's Sports Shoes and Sportswear Market in 2011
8.1 Demand Analysis of Sports Clothing Market in 2011
8.2 Demand Analysis of Sports Shoes Market in 2011
8.3 Demand Analysis and Development Trend from 2012 to 2016

9. Profound Research of Regional Market Situation
9.1 Analysis of Concentration Grade and Competitive Pattern in Major Provinces and Cities
9.2 Market Situation of Pearl River Delta Area

10. Industry Chain of Sports Shoes and Sportswear Industry in 2011
10.1 Analysis of Upstream Raw Materials Supply
10.1.1 Main Raw Materials
10.2 Price and Supply Situation of Main Raw Materials from 2010 to 2011
10.2 Industry Chain of Sports Shoes and Sportswear Industry

Chapter III. Competitive Analysis of Sports Shoes and Sportswear Industry

11. Competitive Landscape of China's Sports Shoes and Sportswear Market in 2011
11.1 Competitive Structure Analysis of China's Sports Shoes and Sportswear Market in 2011
11.1.1 Competition of Existing Enterprises
11.1.2 Threat of New Entrants
11.1.3 Threat of Substitutes
11.1.4 Bargaining Power of Suppliers
11.1.5 Bargaining Power of Consumers
11.2 Concentration Grade Analysis of China's Sports Shoes and Sportswear Industry in 2011
11.2.1 Analysis of Market Concentration Grade
11.2.2 Analysis of Enterprise Concentration Grade
11.3 Competitive Landscape Analysis of Sports Shoes and Sportswear Industry
11.3.1 Competitive Landscape of China's Sports Shoes and Sportswear Industry
11.3.2 Competitive Analysis of China's Sports Shoes and Sportswear Industry
11.3.3 Sports Shoes and Sportswear Industry Steps into Standardization Competition Era
11.3.4 Sports Brands Launched the Sub-brands to Swallow Casual Shoes and Clothing Market
11.3.5 Sports Brands Occupied the Market through Strategic Marketing Mode

12. Industrial Structure of China's Sports Shoes and Sportswear Industry in 2011
12.1 Analysis of Industrial Structure
12.2 Forecast of Industrial Structure Development
12.2.1 Analysis of Industrial Structure Adjustment Direction and Government Guidance Policies
12.2.2 Strategic Marketing Position in the International Competition

13. Top 10 Enterprises' Development of China's Sports Shoes and Sportswear Industry in 2011
13.1 NIKE
13.1.1 Company Profile
13.1.2 Operation Situation in 2011
13.1.3 Analysis of SWOT
13.2 Adidas (Suzhou) Co., Ltd.
13.2.1 Company Profile
13.2.2 Analysis of Main Economic Indicators
13.3 PUMA
13.3.1 Company Profile
13.3.2 Analysis of Main Economic Indicators
13.4 KAPPA
13.4.1 Company Profile
13.4.2 Operation Situation
13.4.3 Differentiated Marketing Mode
13.5 Li Ning Company Limited
13.5.1 Company Profile
13.5.2 Operation Situation in 2011
13.5.3 Analysis of Development Strategies
13.6 ANTA (China) Co., Ltd.
13.6.1 Company Profile
13.6.2 Analysis of Main Economic Indicators
13.7 361°(China) Co. Ltd.
13.7.1 Company Profile
13.7.2 Analysis of Main Economic Indicators
13.8 Fujian Qiaodan Sports Goods Co., Ltd.
13.8.1 Company Profile
13.8.2 Analysis of Main Economic Indicators
13.8.3 Analysis of Profitability
13.8.4 Analysis of Solvency
13.8.5 Analysis of Operation Capability
13.9 Xtep (China) Co., Ltd.
13.9.1 Company Profile
13.9.2 Analysis of Main Economic Indicators
13.10 Quanzhou Peak Shoes Co., Ltd.
13.10.1 Company Profile
13.10.2 Analysis of Main Economic Indicators

Chapter IV. Forecast of Investment Trend in Sports Shoes and Sportswear Industry

14. Investment Environment of China's Sports Shoes and Sportswear Market in 2011
14.1 Analysis of Market Environment
14.1.1 Analysis of GDP (Quarterly Update)
14.1.2 Analysis of CPI and PPI (Monthly Update)
14.1.3 Analysis of National Income (Quarterly Update)
14.1.4 Analysis of Engel Coefficient (Yearly Update)
14.2 Policy Environment of China's Sports Shoes and Sportswear Market in 2011
14.2.1 Analysis of Policies
14.2.2 Analysis of Standards
14.3 Social Environment of China's Sports Shoes and Sportswear Market in 2011
14.4 Technological Environment of China's Sports Shoes and Sportswear Market in 2011

15. Development Trend and Influencing Factors of Sports Shoes and Sportswear Industry from 2012 to 2016
15.1 Forecast of Future Development
15.2 Forecast of Supply and Demand from 2012 to 2016
15.2.1 Forecast of Supply
15.2.2 Forecast of Demand
15.3 Key Trend Affecting Production and Operation of Enterprises
15.3.1 Market Integration Growth Trend
15.3.2 Research Development Trend and Alternative Technology Progress
15.3.4 Brand Trend of Sports Clothing in 2012

16. Investment Direction and Risk Analysis of Sports Shoes and Sportswear Industry from 2012 to 2016
16.1 Advantages and Disadvantages Analysis of Industrial Development
16.2 Development Space of the Industry
16.3 Investment Direction of High Return on Investment
16.4 Barriers to be noticed by New Entrants
16.5 Recommendations of Marketing Analysis and Marketing Mode
16.5.1 Marketing Channel Exploration of Outdoor Shoes and Clothing Industry
16.5.2 Cultural Marketing
16.6 Investment Risk of China's Sports Shoes and Sportswear Industry from 2012 to 2016
16.6.1 Risk of Uncertainty from Objective Events
16.6.2 Risk of Market Uncertainty
16.6.3 Risk of Uncertainty from Industrial Development
16.6.4 Risk of Uncertainty from Technical Development
16.6.5 Risk of Uncertainty from Executing Process
16.6.6 Risk of Limitation of Working Methods

- NIKE
- Adidas (Suzhou) Co., Ltd.
- Li Ning Company Limited
- ANTA (China) Co., Ltd.
- 361°(China) Co. Ltd.
- Fujian Qiaodan Sports Goods Co., Ltd.
- Xtep (China) Co., Ltd.
- Quanzhou Peak Shoes Co., Ltd.
- Pou Sheng International (Holdings) Limited.
- China Dongxiang (Group) Co., Ltd.
- TaiYa Shoes Development Co., Ltd.

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