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Private Banking. Building a Culture of Excellence. Wiley Finance
John Wiley and Sons Ltd, November 2012, Pages: 288
An insightful overview of the keys to world-class client service in the private banking sector
As the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow guide to building a committed base, written by an industry expert.
Presenting an overview of the elements required to build a successful and client-focused private bank that delivers the kind of care and excellence wealthy clients demand, the book even includes real-life examples for a better understanding of concepts and, to help you achieve your goal.
- Outlines how to implement a practical strategy for success in the growing private banking sector
- Explores the key drivers in the private banking industry as well as the most recent developments in the environment to help you stay on top of customer demands
- Includes case studies and other resources to show the keys to private banking done right in action
Private Banking provides useful, hands-on advice for building a strong, lasting business in the private banking sector.
CHAPTER 1 A Framework for Excellence in Private Banking 1
CHAPTER 2 What Is Driving Private Banking? 7
CHAPTER 3 Finding the Right Organisation and Operational Strategy 23
CHAPTER 4 Forces Shaping the Regulatory Environment 45
CHAPTER 5 Putting Clients at the Centre 63
CHAPTER 6 Beyond Products—Offering Tailored Solutions 91
CHAPTER 7 Why Brand Matters 123
CHAPTER 8 Delivering a Superior Client Experience 145
CHAPTER 9 Understanding Service Excellence 165
CHAPTER 10 Winning the War for Talent 187
CHAPTER 11 Defining and Growing Leadership and Culture 215
CHAPTER 12 Measuring and Managing Performance 233
About the Author 255
BORIS F.J. COLLARDI is Chief Executive Officer of Julius Baer Group Ltd., the leading pure-play private banking group, based in Switzerland. He oversees all operational issues on both a national and international scale. Before joining Julius Baer in 2006, Collardi spent twelve years with Credit Suisse and contributed significantly to its successful build-up and the expansion of its private banking business in both Europe and Asia. During his years with Credit Suisse, he attained the positions of chief financial officer and head of the corporate centre within CS Private Banking. Collardi combines extensive leadership experience with proven expertise in the successful implementation of ambitious strategic projects. His international work experience stems from six years spent in Asia and the UK.