-
Hard Copy (Paper back)
-
Hard Copy (Hard Back)
The Lean Entrepreneur. How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
John Wiley and Sons Ltd, March 2013, Pages: 288
You are not a Visionary… yet.
The Lean Entrepreneur shows you how to become one.
Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.
Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.
Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.
Anyone can be visionary. The Lean Entrepreneur shows you how to:
- Apply actionable tips, tricks and hacks from successful lean entrepreneurs.
- Leverage the Innovation Spectrum to disrupt existing markets and create new ones.
- Drive strategies for efficient market testing with Minimal Viable Products.
- Engage customers with Viability Testing and radically reduce time and budget for product development.
- Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks.
- Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.
Introduction
Acknowledgements
Chapter 1: Start-Up Revolution
Big Business Turning to Government for Protection
Increased Militarism
Wealth versus Value
Which is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings
And Cue The Lean Startup
Lean Startup, Please Meet The Lean Entrepreneur
Chapter 2: Vision, Values & Culture
Vision & Values
Lean Into It: The Lean Start-Up Culture
Product Development
Marketing
Sales
Legal & Accounting
Over the Horizon: A Framework
Work To Do
Chapter 3: All the Fish in the Sea
Know Your Audience: Why Segmentation Matters
Market Segment
Personas: Create a Fake Customer
Choosing a Market Segment
Hopefully You'll be Right. You Will be Wrong
Work To Do
Chapter 4: Wading in the Value Stream
Value Stream Discovery
Work To Do
Chapter 5: Diving in
Listen to Your Customers – or Not
Believing the Customer
Customer Interaction
Work to Do
Chapter 6: Viability Experiments
The Infamous Landing
Page
The Concierge Test
Wizard of Oz Test
Crowdfunding Test
Prototyping
Work to Do
Chapter 7: Actionable Data
New Products
Online Engagement
Offline Engagement
Sharing Product
Customer Demand
Work to Do
Chapter 8: Minimum Viable Business
Minimum Viable Product
An MVP takes guts
Work To Do
Chapter 9: The Funnel
Growth
Work To Do
Chapter 10: The Final Word
Notes
About the Authors
Index
Brant Cooper helps organizations big and small move the needle. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000 copies. Brant has worked with hundreds of entrepreneurs across the globe and is a sought-after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One, and Hewlett-Packard. Brant is reachable @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.
Patrick Vlaskovits is an entrepreneur, author, and consultant, and more than anything wishes he were a polymath. His writing has been featured on the Harvard Business Review blog, the Wall Street Journal blog, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, the Turing Festival, and the Lean Startup Conference. He co-founded two startups, currently advises multiple technology startups, and serves as a mentor for 500 Startups, a seed fund and startup accelerator. As a principal at Moves the Needle, he counts Fortune 100 companies in his client list. The Lean Entrepreneur is his second book. The first, The Entrepreneur's Guide to Customer Development, is a required course text for MBA and undergrad at universities such as the University of Chicago Booth School and Berkeley. He has also guest-lectured at Stanford and UCLA. For some unknown reason, Patrick holds a master's in economics from UC Santa Barbara. When he has spare time, he can be found on Orange County beaches with his family. Tweet at him @Pv and read his blog at vlaskovits.com.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW4
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
