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Bottled Water in Japan
Euromonitor International, March 2012, Pages: 55
Bottled water registered 13% growth in total volume terms to reach 3,704 million litres in 2011. The growth was the highest in the review period, as March 2011 saw the earthquake and tsunami and an unprecedented radiation leak from the Fukushima power plant. When the government announced that the radiation level in the tap water was so high in Tokyo (240km from the Fukushima plant) that infants should refrain from drinking it, the demand for bottled water spiked due to anxiety amongst...
The Bottled Water in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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