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Cider/Perry In Brazil
Euromonitor International, Jan 2012, Pages: 32
The cider category continued to show a good performance in 2011, growing 8% and 16% in total volume and total current value sales respectively. The main reason behind such growth was increasing purchasing power among low-income consumers, particularly those in the C, D and E economic segments. These consumers had more money in their pockets in the latter years of the review period and were thus able to buy such beverages for consumption at special times such as Christmas and New Year.
The Cider/Perry in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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