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Cider/Perry In Hong Kong, China
Euromonitor International, Dec 2011, Pages: 28
Cider/perry saw healthy 4% volume growth to hit a total of 484,000 litres in volume sales in 2011. This was a marked improvement from the review period. Consumers were drawn to these products as they boasted lower alcohol content. In turn, these products were more affordable and this greatly increased their appeal. Cider/perry also saw a spike in appeal as it became fashionable. During hot summer days, consumers found these products very refreshing.
The Cider/Perry in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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