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Cider/Perry in Singapore

Euromonitor International, Dec 2011, Pages: 28


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Cider/perry had 23% volume growth in 2011 to reach 442,000 litres. Consumers took an interest in cider/perry during the review period which boosted the demand for the products. Its low alcohol content and sweet taste also made it popular among young drinkers and newcomers to social drinking. However, companies also started to acknowledge that cider/perry is also consumed by older drinkers and have therefore started marketing cider/perry in a more sophisticated light.

The Cider/Perry in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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