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Cider/Perry in Sweden
Euromonitor International, Feb 2012, Pages: 41
The on-trade channel developed far better than the off-trade channel in 2011. The main reason is that cider/perry with a 4.5% ABV or more is very popular in the on-trade channel. Low-alcohol cider is decreasing in popularity and this has had a negative impact on off-trade sales in grocery stores. Cider is a fairly low-priced product in the on-trade channel (compared to wine and spirits) and growth was positively influenced by a warm summer.
The Cider/Perry in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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