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Colour Cosmetics in China Product Image

Colour Cosmetics in China

  • ID: 221689
  • May 2014
  • Region: Asia, China
  • 67 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Amway (China) Co Ltd
  • Arche Group Co Ltd
  • C-Bons Group
  • L'Oréal China
  • Unilever China Ltd
  • MORE

Given the sluggish economic growth, colour cosmetics continued to record solid performance in 2013, due to the continuous efforts in consumer education and product promotion. Unlike in the West, most women in China historically did not wear make-up to work. However, the influx of multinational corporations brought with it Western office culture, which has led to the prevailing idea that an appropriate amount of make-up is an important indication of a professional attitude. This helps explain...

The Colour Cosmetics in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FEATURED COMPANIES

  • Amway (China) Co Ltd
  • Arche Group Co Ltd
  • C-Bons Group
  • L'Oréal China
  • Unilever China Ltd
  • MORE

COLOUR COSMETICS IN CHINA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 6 LBN Brand Shares of Eye Make-up: % Value 2010-2013
Table 7 LBN Brand Shares of Facial Make-up: % Value 2010-2013
Table 8 LBN Brand Shares of Lip Products: % Value 2010-2013
Table 9 LBN Brand Shares of Nail Products: % Value 2010-2013
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Summary 2 Amway (China) Co Ltd: Production Statistics 2013
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2013
L'Oréal China in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 L'Oréal China: Key Facts
Company Background
Production
Summary 5 L'Oréal China: Production Statistics 2013
Competitive Positioning
Summary 6 L'Oréal China: Competitive Position 2013
Nu Skin (china) Daily-use & Health Products Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 7 Nu Skin (China) Daily-Use & Health Products Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Nu Skin (China) Daily-Use & Health Products Co Ltd: Competitive Position 2013
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Summary 10 Procter & Gamble (Guangzhou) Ltd: Production Statistics 2013
Competitive Positioning
Summary 11 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2013
Shanghai Jahwa United Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 12 Shanghai Jahwa United Co Ltd: Key Facts
Summary 13 Shanghai Jahwa United Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Shanghai Jahwa United Co Ltd: Competitive Position 2013
Shiseido China Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 15 Shiseido China Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Shiseido China Co Ltd: Competitive Position 2013
Executive Summary
Growing Income and Awareness of Personal Appearance Support the Strong Growth
More Specifically Targeted Categories Witness More Robust Growth
Fiercer Competition Leads To the Exit of Revlon and Garnier From China
Hypermarkets, Department Stores and Internet Retailing Are the Top Three Channels
Stronger Forecast Constant Value Cagr Is Expected
Key Trends and Developments
More Intense Competition Leads To Changing Competitive Landscape
More Focus To Be Put on Mid and High End for New Growth Engines and Higher Profit Margins
the Convenience Trend As An Important Growth Engine
Effective Marketing Crucial To Boost Sales
Market Segmentation Boosts Sales
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 18 Sales of Beauty and Personal Care by Region: Value 2008-2013
Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
Table 20 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 21 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 22 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
Table 30 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018
Sources
Summary 17 Research Sources

FEATURED COMPANIES

  • Amway (China) Co Ltd
  • Arche Group Co Ltd
  • C-Bons Group
  • L'Oréal China
  • Unilever China Ltd
  • MORE

Strong growth driven by booming economy and increasing awareness of importance of personal appearance

A booming economy in China has led to higher disposable incomes for average consumers. As a result, consumers have become more sophisticated in terms of purchasing behaviour, which in turn has benefited spending on cosmetics and toiletries. Together with consumer education by leading players to improve product knowledge, Chinese consumers no longer consider cosmetics and toiletries as luxury products; instead, an increasing number of Chinese consumers, who care about their personal appearance, view cosmetics and toiletries products as daily necessities. Therefore, value growth for cosmetics and toiletries was particularly dynamic in 2007, due to the continued economic growth and greater awareness of the importance of personal appearance amongst Chinese consumers.

Expansion of working middle class drives sales of premium products
Thanks to the robust nature of China’s economy, the working middle-class socioeconomic group expanded rapidly during the review period. This group of consumers is more sophisticated in terms of product knowledge and brand awareness as well as more concerned about the effectiveness of cosmetics and toiletries products. With improved economic status, premium products, which are believed to offer better quality and greater efficacy, are increasingly affordable to these middle-class consumers who are also willing to pay a premium to improve their appearance. As a result, value sales of premium cosmetics and toiletries products increased greatly in 2007.

International brands benefit from further segmentation
International brands led China’s cosmetics and toiletries market, with Procter & Gamble (Guangzhou) Ltd, L'Oréal China, Unilever China Ltd, Amway (China) Co Ltd and Shiseido Liyuan Cosmetics Co Ltd the top five cosmetics and toiletries players in 2007. These companies offer brands with international reputations, supported by appropriate market positioning, such as gender and price segmentation. In 2007, international players, such as L'Oréal China, heavily promoted male-specific cosmetics and toiletries, which resulted in robust growth of men’s grooming products in that year. Meanwhile international companies such as Shiseido Liyuan Cosmetics Co Ltd performed well by offering both premium and mass products, which not only attract high-end consumers, but also low-end consumers who traditionally choose national brands with low prices.

Direct sales recover from legislative impact
In 2006, the external environment for direct sales was thrown into disarray by legislative changes designed to regulate ‘pyramid’ selling in China. The leading direct selling companies such as Amway, Avon, Nu Skin and Mary Kay were forced to focus on restructuring in order to gain the necessary licence to operate, and therefore spent less on training personnel, as well as product promotion. The situation was much clearer in 2007, as the leading players, having successfully secured licences from the authorities, were able to carry out direct selling activities in a more regulated environment. In addition, most were eager to develop their own sales force, which in turn greatly enhanced overall performance in 2007.

Dynamic growth expected
The overall cosmetics and toiletries market is expected to remain dynamic over the forecast period. Increasing levels of disposable income, greater awareness of the importance of personal appearance as well as the expansion of China’s middle class is likely to enlarge the consumer base for cosmetics and toiletries. At the same time, the growing number of middle-class consumers is likely to lead to product premiumisation, which in turn will result in the overall increase in value sales of cosmetics and toiletries.

- Amway (China) Co Ltd
- Arche Group Co Ltd
- C-Bons Group
- Colgate (Guangzhou) Co Ltd
- La Fang International Group
- Liuzhou Liangmianzhen Co Ltd
- L'Oréal China
- Procter & Gamble (Guangzhou) Ltd
- Shanghai Jahwa United Co Ltd
- Unilever China Ltd

Note: Product cover images may vary from those shown

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