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Colour Cosmetics in China Product Image

Colour Cosmetics in China

  • Published: April 2013
  • Region: Asia, China
  • 63 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Amway (China) Co Ltd
  • Arche Group Co Ltd
  • C-Bons Group
  • L'Oréal China
  • Unilever China Ltd
  • MORE

Although many Chinese consumers do not normally wear make-up in their daily lives, sales of colour cosmetics increased strongly in 2012. As more attention was paid to having a fashionable and professional look, an increasing number of consumers in China, especially young urban women, were willing to buy colour cosmetics to achieve a better appearance. Increasing consumption underpinned the steady growth of colour cosmetics over the review period. In addition, manufacturers of colour cosmetics...

Euromonitor International's Colour Cosmetics in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

COLOUR COSMETICS IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2007-2012
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
Table 3 Sales of Colour Cosmetics by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Colour Cosmetics NBO Company Shares by Value 2008-2012
Table 5 Colour Cosmetics LBN Brand Shares by Value 2009-2012
Table 6 Eye Make-up LBN Brand Shares by Value 2009-2012
Table 7 Facial Make-up LBN Brand Shares by Value 2009-2012
Table 8 Lip Products LBN Brand Shares by Value 2009-2012
Table 9 Nail Products LBN Brand Shares by Value 2009-2012
Table 10 Colour Cosmetics Premium LBN Brand Shares by Value 2009-2012
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 13 Forecast Sales of Colour Cosmetics by Premium Vs Mass: % Value Analysis 2012-2017
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Summary 2 Amway (China) Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2012
Jala (group) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 Jala (Group) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Jala (Group) Co Ltd: Competitive Position 2012
L'Oréal China in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 6 L'Oréal China: Key Facts
Company Background
Production
Summary 7 L'Oréal China: Production Statistics 2012
Competitive Positioning
Summary 8 L'Oréal China: Competitive Position 2012
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012
Shanghai Jahwa United Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 11 Shanghai Jahwa United Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Shanghai Jahwa Co Ltd: Competitive Position 2012
Shiseido China Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 13 Shiseido China Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Shiseido China Co Ltd: Competitive Position 2012
Executive Summary
Strong Value Growth Continues, With Steady Demand
Rising Incomes and Pursuit of Personal Wellbeing Fuel the Premiumisation Trend
Multinationals Further Consolidate the Market, With Stronger Competition
Internet Retailing Rockets, With New Players in E-commerce
Healthy Value Growth Over the Forecast Period
Key Trends and Developments
Rising Disposable Incomes and the Rising Pursuit of Personal Wellbeing Fuel Sales
the Premiumisation Trend Continues
Specifically Targeted Beauty and Personal Care Products Are Increasingly Popular
the Competition Intensifies, With Multinationals Taking the Lead
Internet Retailing of Beauty and Personal Care Products Increases Rapidly
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 16 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 18 Sales of Beauty and Personal Care by Region: Value 2007-2012
Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
Table 20 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 21 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 22 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Table 29 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
Table 30 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017
Sources
Summary 15 Research Sources

Strong growth driven by booming economy and increasing awareness of importance of personal appearance

A booming economy in China has led to higher disposable incomes for average consumers. As a result, consumers have become more sophisticated in terms of purchasing behaviour, which in turn has benefited spending on cosmetics and toiletries. Together with consumer education by leading players to improve product knowledge, Chinese consumers no longer consider cosmetics and toiletries as luxury products; instead, an increasing number of Chinese consumers, who care about their personal appearance, view cosmetics and toiletries products as daily necessities. Therefore, value growth for cosmetics and toiletries was particularly dynamic in 2007, due to the continued economic growth and greater awareness of the importance of personal appearance amongst Chinese consumers.

Expansion of working middle class drives sales of premium products
Thanks to the robust nature of China’s economy, the working middle-class socioeconomic group expanded rapidly during the review period. This group of consumers is more sophisticated in terms of product knowledge and brand awareness as well as more concerned about the effectiveness of cosmetics and toiletries products. With improved economic status, premium products, which are believed to offer better quality and greater efficacy, are increasingly affordable to these middle-class consumers who are also willing to pay a premium to improve their appearance. As a result, value sales of premium cosmetics and toiletries products increased greatly in 2007.

International brands benefit from further segmentation
International brands led China’s cosmetics and toiletries market, with Procter & Gamble (Guangzhou) Ltd, L'Oréal China, Unilever China Ltd, Amway (China) Co Ltd and Shiseido Liyuan Cosmetics Co Ltd the top five cosmetics and toiletries players in 2007. These companies offer brands with international reputations, supported by appropriate market positioning, such as gender and price segmentation. In 2007, international players, such as L'Oréal China, heavily promoted male-specific cosmetics and toiletries, which resulted in robust growth of men’s grooming products in that year. Meanwhile international companies such as Shiseido Liyuan Cosmetics Co Ltd performed well by offering both premium and mass products, which not only attract high-end consumers, but also low-end consumers who traditionally choose national brands with low prices.

Direct sales recover from legislative impact
In 2006, the external environment for direct sales was thrown into disarray by legislative changes designed to regulate ‘pyramid’ selling in China. The leading direct selling companies such as Amway, Avon, Nu Skin and Mary Kay were forced to focus on restructuring in order to gain the necessary licence to operate, and therefore spent less on training personnel, as well as product promotion. The situation was much clearer in 2007, as the leading players, having successfully secured licences from the authorities, were able to carry out direct selling activities in a more regulated environment. In addition, most were eager to develop their own sales force, which in turn greatly enhanced overall performance in 2007.

Dynamic growth expected
The overall cosmetics and toiletries market is expected to remain dynamic over the forecast period. Increasing levels of disposable income, greater awareness of the importance of personal appearance as well as the expansion of China’s middle class is likely to enlarge the consumer base for cosmetics and toiletries. At the same time, the growing number of middle-class consumers is likely to lead to product premiumisation, which in turn will result in the overall increase in value sales of cosmetics and toiletries.

- Amway (China) Co Ltd
- Arche Group Co Ltd
- C-Bons Group
- Colgate (Guangzhou) Co Ltd
- La Fang International Group
- Liuzhou Liangmianzhen Co Ltd
- L'Oréal China
- Procter & Gamble (Guangzhou) Ltd
- Shanghai Jahwa United Co Ltd
- Unilever China Ltd

Note: Product cover images may vary from those shown

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