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Colour Cosmetics in Japan
Euromonitor International, Sep 2011, Pages: 50
Although cosmetic products are generally considered to be fairly resistant to downturns, colour cosmetics is more affected compared to skin care and is still struggling to recover from slower sales resulting from the recession. Colour cosmetics fares worse relative to skin care in a downturn because consumers tend to prioritize skin care products and even remain willing to pay extra for skin care products that are perceived to be more efficacious. On the other hand, in terms of colour...
The Colour Cosmetics in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Colour Cosmetics market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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