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Colour Cosmetics in Sweden

Euromonitor International, July 2011, Pages: 30


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The fashion for long, lush eyelashes won mascara a place as more than just a beauty essential but a central element in most women's make-up regimes. Not surprisingly then, mascara has become a focal point for innovation within colour cosmetics and is forecast to be the seat of new product development going forward. Advances in mascara are encouraging more frequent repeat purchases and are driving up value sales as women prove willing to pay more for improved performance.

The Colour Cosmetics in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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