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Concentrates in New Zealand

Euromonitor International, April 2012, Pages: 42


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Concentrates continued to be positively affected by the state of the economy in New Zealand in 2011. Budget-conscious consumers continued to purchase concentrates as relatively inexpensive beverage options. This contributed to the off-trade volume and off-trade current value growth of concentrates in 2011 being stronger than the respective CAGRs over the review period. The 2010 GST increase also contributed to the performance of concentrates in terms of off-trade current value growth in 2011.

The Concentrates in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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