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Consumer Electronics in China
Euromonitor International, Sep 2010, Pages: 88
Retail sales of consumer electronics in China continued to grow in both volume and value terms in 2009, despite global sales of consumer electronics declining. Strong domestic demand, especially from rural consumers thanks to Beijing’s 13% subsidy scheme for sales of consumer electronics in rural regions, helped to prop up flagging consumer electronic sales in most product categories.
The Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Consumer Electronics market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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